This WFA member benchmark examined reasons for/against and approaches to supply-chain finance.

WFA member benchmark on Supplier Relationship Management (SRM) programs.

WFA CEO Stephan Loerke reports back from COP27, where the real action is happening away from political leaders.

WFA podcast host, David Wheldon, speaks with Roel de Vries, Group Chief Operating Officer at City Football Group, about the ins and outs of the football business, and the similarities and differences between Tokyo and Manchester.

WFA member benchmark on recommended market research & insights agency partners and approaches to benchmarking rates.

Brands need to think twice before entering ‘the metaverse’. Rob Foster, senior consultant at The Observatory International, explains why strategy should be more important than fear of missing out.

Current and future events, like the global pandemic and ongoing unrest in Ukraine, may change how consumers define happiness. That's why brands need to understand what makes consumers happy and how they can adhere to and implement the values and initiatives that spark this sentiment.

Nearly half of clients, agencies, ad tech and media companies think the industry is facing its “worst-ever crisis” when it comes to talent, reaching 54% among agencies, according to recent WFA research. In light of this acute crisis, four industry experts share their views on the size and source of the issue and how companies can take practical actions to address these challenges.

Less budget. Less time. Less resources. These challenges can fuel a new way of approaching content operations that boosts efficiency, quality, and results.

It may not be the most well-known route into a C-suite role but Alice Tomlinson, who started working for the WFA last year, outlines why marketing procurement is proving to be an attractive career.