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Benchmark: MENA split between ATL and BTL media budget
Read more about "Benchmark: MENA split between ATL and BTL media budget"WFA member benchmark on MENA split between ATL and BTL media budget
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Marketing effectivenessFireside chat: Paying Attention to the Long and Short
Read more about "Fireside chat: Paying Attention to the Long and Short"In this fireside chat, we discuss the state of our industry, with a general decline in ad effectiveness and a fraught climate for measurement as the backdrop.
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Spotlight: Preparing for digital media’s privacy-first future | Episode 3
Read more about "Spotlight: Preparing for digital media’s privacy-first future | Episode 3"The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by advertisers.
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Marketing effectivenessMedia Forum Meeting Overview (27th October 2021)
Read more about "Media Forum Meeting Overview (27th October 2021)"Meeting overview and presentations from WFA’s Media Forum on 27 October 2021.
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Benchmark: Pitch Consultant Selection Criteria
Read more about "Benchmark: Pitch Consultant Selection Criteria"WFA member benchmark and scorecard template on Pitch Consultant Selection
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Agency managementIn-housingMarketing operationsBenchmark: Digital in-housing from agency point of view
Read more about "Benchmark: Digital in-housing from agency point of view"WFA benchmark on In-housing Digital Media, from agencies' point of view
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Spotlight: Preparing for digital media’s privacy-first future | Episode 2
Read more about "Spotlight: Preparing for digital media’s privacy-first future | Episode 2"The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by advertisers.
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Marketing effectivenessBenchmark: Campaign monitoring best practices
Read more about "Benchmark: Campaign monitoring best practices"WFA member benchmark on Campaign Monitoring Best Practices
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Media Forum Meeting Overview (29th September 2021)
Read more about "Media Forum Meeting Overview (29th September 2021)"Meeting overview and presentations from WFA’s Media Forum on 29 September 2021.
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Capability gaps creating significant challenges for large advertisers, WFA research
Read more about "Capability gaps creating significant challenges for large advertisers, WFA research"eCommerce, measurement, transparency, in-housing and ESG are all areas where current performance and capability fails to match importance
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Advertising & policyBriefing: New Mexican media transparency law
Read more about "Briefing: New Mexican media transparency law"A new Mexican Media Transparency Law was published in the Federal Official Diary on April 30th, 2021 and goes into effect in early September. This legislation focuses on transparency and preventing “bad practices” in the industry.
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Marketing operationsMarketing organisation
The Media Capability Gap
Read more about "The Media Capability Gap"A research report on the anatomical structures and priorities of the client-side media department.
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Spotlight: Navigating global media demand and pricing trends – 2021, 2022 & beyond
Read more about "Spotlight: Navigating global media demand and pricing trends – 2021, 2022 & beyond"Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends in the second half of 2021 (and beyond to 2022).
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Spotlight: Preparing for digital media’s privacy-first future | Episode 1
Read more about "Spotlight: Preparing for digital media’s privacy-first future | Episode 1"The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by advertisers.
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Marketing operationsWFA Consultant Directory
Read more about "WFA Consultant Directory"A WFA directory of marketing consultant firms, based on member recommendations and market research. Last update: June 2021
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Marketing technologyMarketing technologyMedia Forum Meeting Overview (February 2021)
Read more about "Media Forum Meeting Overview (February 2021)"Overview of the Media Forum held on 18 February, 2021.
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Marketing structureMarketing capabilitiesMarketing operationsMarketing organisationSpotlight: Shortcutting your marketing transformation
Read more about "Spotlight: Shortcutting your marketing transformation"COVID has accelerated the need to transform legacy marketing structures and processes for the digital economy.
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Digital media transformationMarketing operationsMarketing organisationMarketing Transformation - Delivering the future fit organisation
Read more about "Marketing Transformation - Delivering the future fit organisation"The subject of marketing transformation and how to deliver a Marketing function that is ‘future fit’ for the digital economy is more important than ever.
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Marketing structureBenchmark: Global Budget setting & use of working/non-working ratios
Read more about "Benchmark: Global Budget setting & use of working/non-working ratios"Member benchmark on enterprise marketing budgets and the use of 'working' vs 'non-working' spend ratios.
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Spotlight: Digital media and the demise of identity
Read more about "Spotlight: Digital media and the demise of identity"The demise of the third party cookie this year, plus reductions in identifiers such as Apple’s IDFA, are making it increasingly hard to track consumers across digital media.
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Advertising & policyPrivacy & techCMO ForumWFA Forum Chairs look back on 2020
Read more about "WFA Forum Chairs look back on 2020"We asked the chairs of our WFA working groups to reflect on what 2020 meant for the global media, marketing and digital policy agendas.
