Posts about Report

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

RSS Feed
  1. Unstereotype Alliance 'State of the Industry' report 2021
    Report
    Inclusive marketing

    Unstereotype Alliance 'State of the Industry' report 2021

    Unstereotype Alliance

    Global action platform report identifies key goals and recommendations for the marketing industry to improve diversity and inclusion.

    Read more about "Unstereotype Alliance 'State of the Industry' report 2021"
  2. Gender Bias & Inclusion in Advertising in India
    Report
    Inclusive marketing

    Gender Bias & Inclusion in Advertising in India

    Unicef, Geena Davis Institute

    A Unicef-Geena Davis Institute for Gender in Media analysis of gender representation in 1,000 most viewed advertisements in India on TV and YouTube during 2019

    Read more about "Gender Bias & Inclusion in Advertising in India"
  3. New research suggests marketers lag corporate progress on the sustainability journey
    Report
    Marketing strategySustainabilityMarketing strategy

    New research suggests marketers lag corporate progress on the sustainability journey

    WFA

    Marketers almost unanimously believe that the function can make a difference on this journey.

    Read more about "New research suggests marketers lag corporate progress on the sustainability journey"
  4. Marketing and Sustainability: Closing the Gaps
    BenchmarkReport
    Advertising & policyBrand purposeSustainabilityMarketing operations

    Marketing and Sustainability: Closing the Gaps

    WFA

    What can Marketers do to drive Sustainability in their industry?

    Read more about "Marketing and Sustainability: Closing the Gaps"
  5. WFA global position on advertiser access to data in the digital advertising market
    Report
    Advertising & policyDigital policyAd tech

    WFA global position on advertiser access to data in the digital advertising market

    WFA

    In response to recent developments which have seen policymakers propose new rules aimed at forcing large online advertising platforms to share more data with their business users, including advertisers, WFA has developed a position on advertiser access to data in the digital advertising market.

    Read more about "WFA global position on advertiser access to data in the digital advertising market"
  6. Different Models when decoupling production
    Report
    Agency managementMarketing procurementMarketing procurement

    Different Models when decoupling production

    APR

    A brief definition guide on models when decoupling production.

    Read more about "Different Models when decoupling production"
  7. WFA report: The future of data-driven marketing
    Report
    Digital policyPrivacy & tech

    WFA report: The future of data-driven marketing

    WFA

    A WFA report to lay the foundations for a debate on how to build a sustainable future for data-driven marketing

    Read more about "WFA report: The future of data-driven marketing"
  8. 54% of people don't feel culturally represented in online ads, Facebook study finds
    BenchmarkReport
    Inclusive marketing

    54% of people don't feel culturally represented in online ads, Facebook study finds

    WFA

    The study includes research in partnership with the Geena Davis Institute on Gender in Media, a survey of 1,200 people, a review of more than 1,200 brand life studies and an analysis of 1,022 global Facebook video ads.

    Read more about "54% of people don't feel culturally represented in online ads, Facebook study finds"
  9. Business Intelligence / Data analytics for a strong agency management program
    Report
    Agency managementMarketing procurementMarketing procurement

    Business Intelligence / Data analytics for a strong agency management program

    Decideware


    An e-book by our partners Decideware that looks at the importance & need for Business Intelligence / Data Analytics for a strong agency management program.

    Read more about "Business Intelligence / Data analytics for a strong agency management program"
  10. What marketing talent wants
    BenchmarkReport
    Trends & forecastsMarketing structureCMO ForumMarketing capabilitiesMarketing operationsMarketing organisation

    What marketing talent wants

    WFA

    Company and marketing department attributes that resonate with today's marketer

    Read more about "What marketing talent wants"
  11. Decoupling production from the creative agency and the role of the agency producer
    Report
    In-housingMarketing procurementMarketing structureMarketing procurement

    Decoupling production from the creative agency and the role of the agency producer

    APR

    Following questions from WFA members, our partner Advertising Production resources (APR) has provided input on the topics of decoupling advertising production from the creative agency and the role of the agency producer.

    Read more about "Decoupling production from the creative agency and the role of the agency producer"
  12. Marketing Transformation - Delivering the future fit organisation
    BenchmarkReport
    Digital media transformationMarketing operationsMarketing organisation

    Marketing Transformation - Delivering the future fit organisation

    WFA

    The subject of marketing transformation and how to deliver a Marketing function that is ‘future fit’ for the digital economy is more important than ever. 

    Read more about "Marketing Transformation - Delivering the future fit organisation"
  13. WFA’s response to WHO consultation (alcohol marketing)
    Report
    Advertising & policy

    WFA’s response to WHO consultation (alcohol marketing)

    WFA

    WFA’s response to the WHO’s consultation on a working document for development of an action plan to strengthen implementation of the Global strategy to reduce the harmful use of alcohol.

    Read more about "WFA’s response to WHO consultation (alcohol marketing)"
  14. WFA Whitepaper on marketing and sustainability
    Report
    Advertising & policySustainability

    WFA Whitepaper on marketing and sustainability

    WFA

    How marketers can reconcile the consumption conundrum

    Read more about "WFA Whitepaper on marketing and sustainability"
  15. European Commission plans to tackle green claims in advertising
    Report
    Advertising & policySustainability

    European Commission plans to tackle green claims in advertising

    WFA

    An overview of WFA’s outreach on the European Commission’s green claims initiative.

    Read more about "European Commission plans to tackle green claims in advertising"
  16. Eco-Friendly Practices in Production
    Report
    Marketing procurementMarketing procurement

    Eco-Friendly Practices in Production

    APR

    This Advertising Production Resources (APR) guide has been designed to help WFA members with developing eco-friendly practices in production.

    Read more about "Eco-Friendly Practices in Production"
  17. Google’s restrictions on food marketing to minors
    Report
    Advertising & policy

    Google’s restrictions on food marketing to minors

    WFA

    An overview of Google’s new food marketing policies and a comparative overview of Google’s nutrition criteria versus the EU Pledge nutrition criteria.

    Read more about "Google’s restrictions on food marketing to minors"
  18. EU Consultation on consumer policy: WFA responses and key messages
    Report
    Advertising & policySustainability

    EU Consultation on consumer policy: WFA responses and key messages

    WFA

    This document outlines the key messages put forward by the WFA regarding the EU Commission's consultation on its “New Consumer Agenda”. 

    Read more about "EU Consultation on consumer policy: WFA responses and key messages"
  19. PAG Meeting Overview (September 2020, Brussels)
    Report
    Advertising & policyDigital policy

    PAG Meeting Overview (September 2020, Brussels)

    WFA

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 22 September 2020.

    Read more about "PAG Meeting Overview (September 2020, Brussels)"
  20. The endless possibilities of Computer Generated Imagery (CGI)
    Report
    Marketing procurementMarketing procurement

    The endless possibilities of Computer Generated Imagery (CGI)

    WFA

    This report by MurphyCobb Associates covers the CGI landscape, negotiation drivers, implementation technics and other top tips.

    Read more about "The endless possibilities of Computer Generated Imagery (CGI)"
  21. Project Spring
    Report
    Marketing procurementMarketing procurement

    Project Spring

    WFA

    A first of its kind guide by WFA on transforming the actions and perception of marketing procurement.

    Read more about "Project Spring"