Few external forces are more influential to human behaviour than culture, which makes cracking the culture code critical for marketers. With culture driving consumption & ushering brands' futures, Dr. Marcus Collins his presentation is a must see.

Uncertainty and volatility are on the rise, whilst globalization is perceived to be in retreat. Yet marketers, no matter where they’re based in the world, face a very similar set of challenges. And that creates opportunities.

Why are so many companies having a hard time selling sustainability in Canada, the USA, the world? Solitaire Townsend, Futerra Co-Founder and Chief Solutionist, explains that ego-green marketing is dead and why that could be great news for your business.

Raja Rajamannar, WFA President & CMO at Mastercard, and Stephan Pretorius, Chief Technology Officer at WPP, give you a glimpse into the future of marketing: harnessing the transformative power of generative AI to help build brands and drive sustainable growth. 

In episode 32 of the Better Marketing Pod, David Wheldon speaks to L'Oréal's CMO, Marketer of 2023 and Global Marketer Week speaker, Asmita Dubey.

Introduction to WFA AI Community & Retail Media deep dive.

WFA members have always been quite humble in accepting that their briefing processes have enormous room for improvement. Bad briefs are said to cost the global economy $200 Billion in lost opportunity annually.

Trying to keep up with AI? Intentful’s Marina Petrova offers a much-needed update and reality check.

Hear the authors of the groundbreaking report discuss their findings into the state of programmatic media, with key actions for advertisers.

Global economic instability including fluctuating inflation and currency rates has prompted WFA members to question the impact this will have on their Creative Production processes and what actions can be taken to future-proof creative and production eco-systems.