WFA member benchmark on obtaining savings or other forms of value when negotiating with tech titans or big platforms.

In-housing benefits as advertisers seek to respond to digital, Covid, sustainability and diversity and inclusion challenges

WFA member benchmark on what steps advertisers have taken to address in-feed brand safety issues across social platforms

A WFA member was reviewing their agreements with their various media/digital/CRM agencies and reached out with a view of trying to establish some benchmarks on the topic of liability caps to cover any data breaches that may arise.

How do you take High Street to the Social Feed?

As the need for content in multiple formats and lengths only increases, so will the need for smarter thinking around content creation, asset re-use and technology.

A member of the WFA Insight Forum requested information from the WFA network to gather perspectives from other WFA peers on agencies or partners that cover trends.

The client-agency relationship is in dire need of a reset, says Guardian columnist and brand strategist, Arwa Mahdawi

Inflation is back. Agencies are being more selective about who they want to work for. What’s happening in the agency world, and how can clients better collaborate with agencies to mitigate risk on their account.

Seven of WFA’s strategic partners reflect on what will define marketing for the year ahead