Posts about Inclusive marketing

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. One year after George Floyd
    Expert opinion
    Inclusive marketing

    One year after George Floyd

    Belinda Smith

    Smooth words and engagement from the ad industry still need to be translated into real action, argues Belinda Smith, CEO Americas, m/SIX and WFA Global Diversity Ambassador.

    Read more about "One year after George Floyd"
  2. Case study | Samsung: Tallk
    Case studies
    Inclusive marketing

    Case study | Samsung: Tallk

    Contagious I/O

    Consumer electronics giant launches app to help those with ALS communicate via its tablet devices

    This article was originally published in Contagious I/O on 22 April 2021
    Read more about "Case study | Samsung: Tallk"
  3. PAG Meeting Overview (April 2021)
    Event reports
    Advertising & policyDigital policyInclusive marketingSustainability

    PAG Meeting Overview (April 2021)

    WFA

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 27 April 2021.

    Read more about "PAG Meeting Overview (April 2021)"
  4. Gender Bias & Inclusion in Advertising in India
    Report
    Inclusive marketing

    Gender Bias & Inclusion in Advertising in India

    Unicef, Geena Davis Institute

    A Unicef-Geena Davis Institute for Gender in Media analysis of gender representation in 1,000 most viewed advertisements in India on TV and YouTube during 2019

    Read more about "Gender Bias & Inclusion in Advertising in India"
  5. Insight & Strategy | Frida Mom: Fourth Trimester
    Case studies
    Inclusive marketing

    Insight & Strategy | Frida Mom: Fourth Trimester

    Contagious I/O

    How a women-led team created an ad that embraced truth and reflected the realities of breastfeeding and motherhood to launch a new product line

    This article was originally published in Contagious I/O on 1 April 2021

    Read more about "Insight & Strategy | Frida Mom: Fourth Trimester"
  6. WFA Better Marketing Pod Ep 7: On sustainability and courageous marketing with Conny Braams
    Expert opinionVideo
    Advertising & policyBrand purposeBrand reputationMarketing structureInclusive marketingMarketing capabilitiesMarketing operations

    WFA Better Marketing Pod Ep 7: On sustainability and courageous marketing with Conny Braams

    WFA

    WFA Podcast host, David Wheldon, speaks with Conny Braams, Chief Digital and Marketing Officer, Unilever.

    Read more about "WFA Better Marketing Pod Ep 7: On sustainability and courageous marketing with Conny Braams"
  7. Case study | Dove: Show Us. It's On Us
    Case studies
    Inclusive marketing

    Case study | Dove: Show Us. It's On Us

    Contagious I/O

    FMCG giant spurs brands to be more inclusive by funding diverse casting costs

    This article was originally published in Contagious I/O on 26 March 2021

    Read more about "Case study | Dove: Show Us. It's On Us"
  8. WFA launches guide to diversity and representation through the creative funnel
    Press releasesGuides & templatesCase studies
    Inclusive marketing

    WFA launches guide to diversity and representation through the creative funnel

    WFA

    Comprehensive framework details potential issues at every stage of the creative process

    Read more about "WFA launches guide to diversity and representation through the creative funnel"
  9. WFA Better Marketing Pod Ep 6: On humor and catching the 'F-train' with Ivan Pollard
    Expert opinionVideo
    Advertising & policyBrand purposeBrand reputationMarketing structureInclusive marketingMarketing capabilitiesMarketing operations

    WFA Better Marketing Pod Ep 6: On humor and catching the 'F-train' with Ivan Pollard

    WFA

    WFA Podcast host, David Wheldon, speaks with Ivan Pollard, Senior VP and Global CMO, General Mills.

    Read more about "WFA Better Marketing Pod Ep 6: On humor and catching the 'F-train' with Ivan Pollard"
  10. Gender equality in marketing: are we making progress fast enough?
    Expert opinion
    Advertising & policyInclusive marketing

    Gender equality in marketing: are we making progress fast enough?

    WFA

    We've asked six industry leaders to share their perspectives

    Read more about "Gender equality in marketing: are we making progress fast enough?"
  11. #BuildBackBetter: Can marketing be a positive force for change in a post-COVID world?
    Video
    Advertising & policyDigital policyValue of advertisingInclusive marketing

    #BuildBackBetter: Can marketing be a positive force for change in a post-COVID world?

    WFA

    A virtual event for anyone interested in how marketing can be a force for good

    Read more about "#BuildBackBetter: Can marketing be a positive force for change in a post-COVID world?"
  12. Delivering diversity is a must-pass test
    Expert opinion
    Inclusive marketing

    Delivering diversity is a must-pass test

    Stephan Loerke

    The pandemic has highlighted the need to push the diversity and inclusion agenda harder and faster. Stephan Loerke, WFA CEO, explains why we need to accelerate our impact.

    Read more about "Delivering diversity is a must-pass test"
  13. 54% of people don't feel culturally represented in online ads, Facebook study finds
    BenchmarkReport
    Inclusive marketing

    54% of people don't feel culturally represented in online ads, Facebook study finds

    WFA

    The study includes research in partnership with the Geena Davis Institute on Gender in Media, a survey of 1,200 people, a review of more than 1,200 brand life studies and an analysis of 1,022 global Facebook video ads.

    Read more about "54% of people don't feel culturally represented in online ads, Facebook study finds"
  14. Case study | Brahma: What you see today
    Case studies
    Inclusive marketing

    Case study | Brahma: What you see today

    Contagious I/O

    Beer brand edits sexist 2009 advert to highlight its mistakes and underline its commitment to change

    This article was originally published in Contagious I/O on 25 February 2021

    Read more about "Case study | Brahma: What you see today"
  15. Insight & Strategy | Mattel: Creatable World
    Case studies
    Inclusive marketing

    Insight & Strategy | Mattel: Creatable World

    Contagious I/O, Contagious

    Why a toy maker decided to remodel conventions with a genderless doll range

    This article was originally published in Contagious I/O on 2 December 2019

    Read more about "Insight & Strategy | Mattel: Creatable World"
  16. WFA Better Marketing Pod Ep 5: On digital transformation with L'Oréal’s Lubomira Rochet
    Expert opinionVideo
    Advertising & policyMarketing technologyInclusive marketingDigital media transformationMarketing capabilitiesMarketing technology

    WFA Better Marketing Pod Ep 5: On digital transformation with L'Oréal’s Lubomira Rochet

    WFA

    WFA Podcast host, David Wheldon, speaks with Lubomira Rochet, L'Oréal's Chief Digital Officer

    Read more about "WFA Better Marketing Pod Ep 5: On digital transformation with L'Oréal’s Lubomira Rochet"
  17. Insight & Strategy | Doritos: The Best Gift
    Case studies
    Inclusive marketing

    Insight & Strategy | Doritos: The Best Gift

    Contagious I/O

    Why Doritos made an emotional film about sexual diversity and doubled down on inclusivity in Mexico

    This article was originally published in Contagious I/O on 22 January 2021

    Read more about "Insight & Strategy | Doritos: The Best Gift"
  18. Sourcing’s diversity power
    Expert opinion
    Advertising & policyAgency managementInclusive marketing

    Sourcing’s diversity power

    Laura Forcetti

    Marketing procurement can play a huge part in delivering a more diverse range of suppliers for brands and driving meaningful change. Laura Forcetti, Global Lead on Marketing Sourcing at the WFA, says the key is to take a human approach rather than purely rely on certifications and metrics.

    Read more about "Sourcing’s diversity power"
  19. Webinar: Diversidad e inclusion en la industria publicitaria
    Video
    Advertising & policyInclusive marketing

    Webinar: Diversidad e inclusion en la industria publicitaria

    WFA

    ¿Qué pueden hacer las marcas para intensificar sus esfuerzos de diversidad e inclusión?

    Read more about "Webinar: Diversidad e inclusion en la industria publicitaria"
  20. WFA Better Marketing Pod Ep. 2: Marketing in times of Covid
    Expert opinionVideo
    Advertising & policyBrand purposeInclusive marketing

    WFA Better Marketing Pod Ep. 2: Marketing in times of Covid

    WFA

    David Wheldon speaks to Karmarama’s Jon Wilkins and Contagious’ Paul Kemp-Robertson

    Read more about "WFA Better Marketing Pod Ep. 2: Marketing in times of Covid"
  21. Expert opinionVideo
    Advertising & policyInclusive marketing

    WFA Better Marketing Pod Ep.1: Diversity & Inclusion

    WFA

    David Wheldon speaks to WFA’s Global Diversity Ambassadors, Belinda Smith and Jerry Daykin

    Read more about "WFA Better Marketing Pod Ep.1: Diversity & Inclusion"