Posts about Agencies & partners

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. 12 predictions for 2022
    Expert opinion
    Advertising & policy

    12 predictions for 2022

    WFA

    From creativity to platform regulation, ‘Metamania’ to the golden ‘square’ of marketing, the WFA team share their predictions for the marketing industry in 2022.

    Read more about "12 predictions for 2022"
  2. Brand investment decisions: evolving beyond working / non-working
    Report

    Brand investment decisions: evolving beyond working / non-working

    WFA, MediaSense

    Recent research amongst the WFA network and led in partnership with MediaSense, revealed huge appetite to evolve the conventional ‘working / non-working’ methodology to better address the constantly evolving marketing landscape. 

    Read more about "Brand investment decisions: evolving beyond working / non-working"
  3. China Media Forum Meeting Overview (Dec 2021)
    Event reports
    Agency management

    China Media Forum Meeting Overview (Dec 2021)

    WFA

    Overview of the Media Forum held on 2 Dec, 2021.

    Read more about "China Media Forum Meeting Overview (Dec 2021)"
  4. Benchmark: Recommended Training Providers
    Benchmark

    Benchmark: Recommended Training Providers

    WFA

    A member of the Marketing Capability Forum is looking for recommended partners that offer live virtual learning programmes for mid-level team members. 

    Read more about "Benchmark: Recommended Training Providers"
  5. Benchmark: Media spend on agency fees in South East Asia
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark: Media spend on agency fees in South East Asia

    WFA

    WFA member survey for Media spend on agency fees in South East Asia markets 

    Read more about "Benchmark: Media spend on agency fees in South East Asia"
  6. Benchmark: Pitch Consultant Selection Criteria
    BenchmarkGuides & templates

    Benchmark: Pitch Consultant Selection Criteria

    WFA

    WFA member benchmark and scorecard template on Pitch Consultant Selection

    Read more about "Benchmark: Pitch Consultant Selection Criteria"
  7. Insight Forum Overview (October 2021)
    Event reports
    Influencer marketingMarketing strategyMarketing strategy

    Insight Forum Overview (October 2021)

    WFA

    Meeting overview from WFA’s Insight Forum meeting on 13 October 2021, which took place remotely.

    Read more about "Insight Forum Overview (October 2021)"
  8. Benchmark: Digital in-housing from agency point of view
    Benchmark
    Agency managementIn-housingMarketing operations

    Benchmark: Digital in-housing from agency point of view

    WFA

    WFA benchmark on In-housing Digital Media, from agencies' point of view

    Read more about "Benchmark: Digital in-housing from agency point of view"
  9. Benchmark: Sustainability & Marketing Consultants
    Benchmark
    Advertising & policySustainability

    Benchmark: Sustainability & Marketing Consultants

    WFA

    WFA member benchmark on recommended sustainability and marketing consultants.

    Read more about "Benchmark: Sustainability & Marketing Consultants"
  10. Benchmark: Recommended integrated creative agencies & overview of compensation for pitch submissions
    Benchmark
    Agency management

    Benchmark: Recommended integrated creative agencies & overview of compensation for pitch submissions

    WFA

    WFA member benchmark covering 1) recommended integrated creative agencies & 2) high level overview of compensation model for pitch submissions

    Read more about "Benchmark: Recommended integrated creative agencies & overview of compensation for pitch submissions"
  11. Agency Management Forum Overview (September 2021)
    Event reports
    Agency managementCMO Forum

    Agency Management Forum Overview (September 2021)

    WFA

    Meeting overview and presentations from WFA’s Agency Management meeting on 14 September 2021, which took place remotely.

    Read more about "Agency Management Forum Overview (September 2021)"
  12. CMO Forum meeting overview (September 2021)
    Event reports
    Agency managementCreativityMarketing structureCMO ForumDigital media transformation

    CMO Forum meeting overview (September 2021)

    WFA

    Overview of the CMO Forum held remotely on September 8, 2021.

    Read more about "CMO Forum meeting overview (September 2021)"
  13. Accelerated sponsorship
    Expert opinion
    CreativityInfluencer marketingGamingContent marketing

    Accelerated sponsorship

    Ian Malcolm

    Key trends have come to the fore due to COVID. Ian Malcolm, President and CEO at Lumency, a brand side sponsorship, experiential and content marketing consultancy, explains why they matter.

    Read more about "Accelerated sponsorship"
  14. WFA creates three new groups to address key marketer priorities
    Press releases
    Agency managementMarketing capabilities

    WFA creates three new groups to address key marketer priorities

    WFA

    New Forums will allow for peer-to-peer learning around key areas of concern

    Groups will be chaired by senior marketers from AB InBev, Reckitt and Unilever

    Read more about "WFA creates three new groups to address key marketer priorities"
  15. CMO Forum meeting overview (June 2021)
    Event reports
    Agency managementMarketing structureCMO ForumDigital media transformation

    CMO Forum meeting overview (June 2021)

    WFA

    Overview of the CMO Forum held remotely on June 2, 2021.

    Read more about "CMO Forum meeting overview (June 2021)"
  16. WFA Consultant Directory
    Report
    Marketing operations

    WFA Consultant Directory

    WFA

    A WFA directory of marketing consultant firms, based on member recommendations and market research. Last update: June 2021

    Read more about "WFA Consultant Directory"
  17. Spotlight: Diversity & Inclusion in the Production Landscape
    Video
    Advertising & policyMarketing procurementInclusive marketingMarketing procurement

    Spotlight: Diversity & Inclusion in the Production Landscape

    WFA

    An introduction to WFA’s diversity & representation guide, with key insights and ideas from APR & MCA to drive D&I in the production space.

    Read more about "Spotlight: Diversity & Inclusion in the Production Landscape"
  18. Benchmark: Boutique Creative Agencies in China
    Benchmark
    Agency managementMarketing capabilities

    Benchmark: Boutique Creative Agencies in China

    WFA

    Member benchmark on Boutique Creative Agencies in China

    Read more about "Benchmark: Boutique Creative Agencies in China"
  19. Agency Management Forum Overview (May 2021)
    Event reports
    Agency managementCMO Forum

    Agency Management Forum Overview (May 2021)

    WFA

    Meeting overview and presentations from WFA’s Agency Management meeting on 19 May 2021, which took place remotely.

    Read more about "Agency Management Forum Overview (May 2021)"
  20. Benchmark: Creative Agencies in Japan with TVCM capabilities
    Benchmark
    Agency managementMarketing capabilities

    Benchmark: Creative Agencies in Japan with TVCM capabilities

    WFA

    Member benchmark on Creative Agencies in Japan with TVCM capabilities

    Read more about "Benchmark: Creative Agencies in Japan with TVCM capabilities"
  21. Different Models when decoupling production
    Report
    Agency managementMarketing procurementMarketing procurement

    Different Models when decoupling production

    APR

    A brief definition guide on models when decoupling production.

    Read more about "Different Models when decoupling production"