Posts about Agency evaluation

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Benchmark on Media auditor RFP
    Benchmark

    Benchmark on Media auditor RFP

    WFA

     WFA benchmark conducted for a member that was about to begin an RFP process for a global media auditor appointment and was looking for recommendations on this process.

    Read more about "Benchmark on Media auditor RFP"
  2. Benchmark on recommended Customer Data Strategy Consultants
    Benchmark
    Agency managementMedia & analyticsMarketing procurementMarketing procurement

    Benchmark on recommended Customer Data Strategy Consultants

    WFA

     WFA benchmark conducted for a member looking for recommended Customer Data Strategy Consultants.

    Read more about "Benchmark on recommended Customer Data Strategy Consultants"
  3. Benchmark on recommended Creative agencies in Middle East
    Benchmark
    Agency managementMarketing procurementMarketing procurement

    Benchmark on recommended Creative agencies in Middle East

    WFA

    WFA benchmark conducted for a member looking for recommended creative agencies in Saudi Arabia. More specifically agencies that could be described as boutique.

    Read more about "Benchmark on recommended Creative agencies in Middle East"
  4. Survey on measuring market share
    Benchmark
    Marketing procurementMarketing procurement

    Survey on measuring market share

    WFA

    Survey on how members track and measure market share, looking at available data sources, satisfaction with supplier services, and the use of different sales, unit and volume share calculations.

    Read more about "Survey on measuring market share"
  5. Benchmark on recommended creative agencies and consultancies
    Benchmark
    Agency managementMarketing procurementMarketing procurement

    Benchmark on recommended creative agencies and consultancies

    WFA

    An overview of creative agencies and consultancies in Australia specialising in the fashion and beauty sectors.

    Read more about "Benchmark on recommended creative agencies and consultancies"
  6. Survey on Managing PR suppliers
    Benchmark
    Agency managementMarketing procurementMarketing procurement

    Survey on Managing PR suppliers

    WFA

    Survey on how members source and manage the public relations category. 

    Read more about "Survey on Managing PR suppliers"
  7. Benchmark on recommended consultancies for brand architecture development
    Benchmark
    Agency managementMarketing procurementMarketing procurement

    Benchmark on recommended consultancies for brand architecture development

    WFA

    WFA benchmark conducted for a member looking for recommendations on consultancies for brand architecture development.

    Read more about "Benchmark on recommended consultancies for brand architecture development"
  8. Report on global media transformation
    BenchmarkVideo
    Agency managementMarketing strategyDigital media transformationMarketing strategy

    Report on global media transformation

    WFA

    Client-side media roles are undergoing considerable change in response to the digitisation of media. How prepared are clients are for the future and what do we need from our agency (and other ecosystem) partners? Find out below.

    Read more about "Report on global media transformation"
  9. Benchmark on brand tracking in China
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark on brand tracking in China

    WFA

    WFA benchmark conducted for a member looking for panel companies (for brand tracking) in China.

    Read more about "Benchmark on brand tracking in China"
  10. Benchmark on Recommended digital content agencies in Europe
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark on Recommended digital content agencies in Europe

    WFA

    WFA benchmark conducted for a member looking for recommendations on digital content agencies in Europe.

    Read more about "Benchmark on Recommended digital content agencies in Europe"
  11. Benchmark an Introduction to sourcing Ad Production
    Benchmark
    Agency managementMarketing procurementMarketing procurement

    Benchmark an Introduction to sourcing Ad Production

    WFA

    WFA introductory guidance for procurement organisations looking at sourcing ad production, getting value from production partners, and understanding decoupling.

    Read more about "Benchmark an Introduction to sourcing Ad Production"
  12. Benchmark an Introduction to sourcing Consumer Insights
    Benchmark
    Agency managementMedia & analyticsMarketing procurementMarketing procurement

    Benchmark an Introduction to sourcing Consumer Insights

    WFA

    WFA introductory guidance for procurement organisations looking at sourcing consumer insights, getting value from research suppliers, and managing global research communities.

    Read more about "Benchmark an Introduction to sourcing Consumer Insights"
  13. Survey results on calculating programmatic savings
    Benchmark
    Ad techMarketing procurementMarketing procurement

    Survey results on calculating programmatic savings

    WFA

    Survey on how to calculate savings within programmatic media buying, covering contracts, the measurement of programmatic pricing and different trading models.

    Read more about "Survey results on calculating programmatic savings"
  14. Survey into global media pitching and use of consultants
    Benchmark
    Marketing procurementMarketing procurement

    Survey into global media pitching and use of consultants

    WFA

    This survey looks at what is being reviewed in recent pitches, the geographic areas they encompass, the frequency of pitching, plus how consultancies were used to support brands in the pitch process and the value they provide.

    Read more about "Survey into global media pitching and use of consultants"
  15. Survey results on Managing insight supplier communities
    Benchmark
    Media & analyticsMarketing procurementMarketing organisationMarketing procurement

    Survey results on Managing insight supplier communities

    WFA

    Survey results on the challenges that global clients are facing when it comes to building dynamic (yet cost effective) agency rosters.

    Read more about "Survey results on Managing insight supplier communities"
  16. Benchmark on innnovation partner and business disruptor suppliers
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark on innnovation partner and business disruptor suppliers

    WFA

    WFA benchmark conducted for a member interested in finding suppliers across each region (or w/w) who are able to help with innovation / business disruptor: brand marketing and beyond to product design etc.

    Read more about "Benchmark on innnovation partner and business disruptor suppliers"
  17. Benchmark on Customer journey and innovation suppliers
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark on Customer journey and innovation suppliers

    WFA

    WFA benchmark conducted for a member interested in finding suppliers across each region (or w/w) who are able to help with customer journey and innovation : both in-store and online.

    Read more about "Benchmark on Customer journey and innovation suppliers"
  18. Benchmark on the digital video vendors used by members
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark on the digital video vendors used by members

    WFA

    WFA benchmark looking at the specialist digital video vendors used by members. 

    Read more about "Benchmark on the digital video vendors used by members"
  19. Survey results on Marketing in ASEAN
    Benchmark
    Agency managementCMO Forum

    Survey results on Marketing in ASEAN

    WFA

    This document was designed as a means to benchmark thoughts and actions in relation to marketing in ASEAN. It contains consolidated, anonymous, responses from 101 client-side marketers in ASEAN.

    Read more about "Survey results on Marketing in ASEAN"
  20. Survey Results on Sourcing ad production
    Benchmark
    Marketing procurementMarketing procurement

    Survey Results on Sourcing ad production

    WFA, APR

    Survey in partnership with APR on sourcing ad production, the use of decoupling and its methodology, savings and benefits.

    Read more about "Survey Results on Sourcing ad production"
  21. Survey results on Best practice in media agency contract management
    Benchmark
    Agency managementMarketing procurementMarketing procurement

    Survey results on Best practice in media agency contract management

    WFA

    A survey investigating which marketing departments are primarily responsible for contracts and MSAs, how the terms are communicated internally, and how contract compliance is monitored and transparency maintained

    Read more about "Survey results on Best practice in media agency contract management"