Posts about Marketing strategy

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Benchmark: Recruitment of marketing sourcing talent
    Benchmark
    Marketing procurementMarketing structureMarketing procurement

    Benchmark: Recruitment of marketing sourcing talent

    WFA

    WFA member benchmark on recruiting marketing sourcing talent

    Read more about "Benchmark: Recruitment of marketing sourcing talent"
  2. Benchmark: innovation funds in media/marketing
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark: innovation funds in media/marketing

    WFA

    WFA member benchmark on current practices regarding innovation funds in media and/or marketing

    Read more about "Benchmark: innovation funds in media/marketing"
  3. Benchmark: crowdsourced platform in Russia
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark: crowdsourced platform in Russia

    WFA

    WFA member benchmark on crowdsourced platforms of freelancers operating in Russia

    Read more about "Benchmark: crowdsourced platform in Russia"
  4. Benchmark: payment solutions / cashback
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark: payment solutions / cashback

    WFA

    WFA member benchmark on payment solutions/cashback

    Read more about "Benchmark: payment solutions / cashback"
  5. Benchmark: legal training for marketing procurement teams
    Benchmark

    Benchmark: legal training for marketing procurement teams

    WFA

    WFA member benchmark on how to upskill marketing procurement teams in legal/contract management

    Read more about "Benchmark: legal training for marketing procurement teams"
  6. Sourcing Forum meeting overview (March 2022)
    Event reports
    Marketing procurementMarketing procurement

    Sourcing Forum meeting overview (March 2022)

    WFA

    Overview of the Sourcing Forum held remotely on March 23, 2022.

    Read more about "Sourcing Forum meeting overview (March 2022)"
  7. WFA Better Marketing Pod Ep 15: On marketing effectiveness with Peter Field and Karen Nelson-Field
    Expert opinionVideo
    Advertising & policyDigital media transformationMarketing capabilitiesMarketing operations

    WFA Better Marketing Pod Ep 15: On marketing effectiveness with Peter Field and Karen Nelson-Field

    WFA

    WFA podcast host, David Wheldon, speaks with Peter Field, CEO of Peter Field Consulting, and Karen Nelson-Field, CEO of Amplified Intelligence, about what marketers need to know about effectiveness and the attention economy.

    Read more about "WFA Better Marketing Pod Ep 15: On marketing effectiveness with Peter Field and Karen Nelson-Field"
  8. Benchmark: Global Category Management – Market Research & Insights
    Benchmark

    Benchmark: Global Category Management – Market Research & Insights

    WFA

    This WFA member benchmark examined the category management of Market Research & Insights



    Read more about "Benchmark: Global Category Management – Market Research & Insights"
  9. Sourcing Forum meeting overview (March 2022)
    Event reports
    Marketing procurementMarketing procurement

    Sourcing Forum meeting overview (March 2022)

    WFA

    Overview of the Sourcing Forum held remotely on March 16, 2022.

    Read more about "Sourcing Forum meeting overview (March 2022)"
  10. Sourcing Forum meeting overview (March 2022)
    Event reports
    Marketing effectivenessMarketing procurementMarketing procurement

    Sourcing Forum meeting overview (March 2022)

    WFA

    Overview of the Sourcing Forum held remotely on March 10, 2022.

    Read more about "Sourcing Forum meeting overview (March 2022)"
  11. Sourcing Forum meeting overview (March 2022)
    Event reports
    Marketing technologyMarketing technology

    Sourcing Forum meeting overview (March 2022)

    WFA

    Overview of the Sourcing Forum held remotely on March 2, 2022.

    Read more about "Sourcing Forum meeting overview (March 2022)"
  12. Survey: Ukrainian Response
    Benchmark
    Advertising & policyMarketing structure

    Survey: Ukrainian Response

    WFA

    In view of the ongoing Russian invasion of Ukraine, many are struggling to understand what to do to make a difference. 

    Read more about "Survey: Ukrainian Response"
  13. Want to produce great work? Stop treating your advertising agencies like dirt
    Expert opinion
    Brand purposeAgency managementBrand reputationMarketing capabilities

    Want to produce great work? Stop treating your advertising agencies like dirt

    Arwa Mahdawi

    The client-agency relationship is in dire need of a reset, says Guardian columnist and brand strategist, Arwa Mahdawi

    Read more about "Want to produce great work? Stop treating your advertising agencies like dirt"
  14. WFA Better Marketing Pod Ep 14: On lessons learnt in Asia with David Porter
    Expert opinionVideo
    Advertising & policyDigital media transformationMarketing capabilitiesMarketing operations

    WFA Better Marketing Pod Ep 14: On lessons learnt in Asia with David Porter

    WFA

    WFA podcast host, David Wheldon, speaks with David Porter, former Unilever VP of Global Media and outgoing WFA VP for APAC, about the lessons he learnt from a decade of doing marketing in Asia.

    Read more about "WFA Better Marketing Pod Ep 14: On lessons learnt in Asia with David Porter"
  15. Sourcing Forum meeting overview (February 2022)
    Event reports

    Sourcing Forum meeting overview (February 2022)

    WFA

    Overview of the Sourcing Forum held remotely on Feb 23, 2022.

    Read more about "Sourcing Forum meeting overview (February 2022)"
  16. Benchmark: Definition, target setting and tracking of savings
    Benchmark

    Benchmark: Definition, target setting and tracking of savings

    WFA

    This WFA member benchmark examined how clients define, set targets and track savings

    Read more about "Benchmark: Definition, target setting and tracking of savings"
  17. Benchmark: Global Category Management – Experiential & Events
    Benchmark

    Benchmark: Global Category Management – Experiential & Events

    WFA

    This WFA member benchmark examined the category management of Experiential & Events.

    Read more about "Benchmark: Global Category Management – Experiential & Events"
  18. 7 partner predictions for 2022
    Expert opinion
    Advertising & policy

    7 partner predictions for 2022

    WFA

    Seven of WFA’s strategic partners reflect on what will define marketing for the year ahead

    Read more about "7 partner predictions for 2022"
  19. Benchmark: Marketing spend tail end management
    Benchmark

    Benchmark: Marketing spend tail end management

    WFA

    This WFA survey provides an understanding of how clients in a marketing procurement role manage their marketing spend tail end management.

    Read more about "Benchmark: Marketing spend tail end management"
  20. Benchmark: Tech & tools in marketing procurement
    Benchmark

    Benchmark: Tech & tools in marketing procurement

    WFA

    This WFA survey provides an understanding of how clients in a marketing procurement role rely on tech & tools to deliver their goals.

    Read more about "Benchmark: Tech & tools in marketing procurement"
  21. WFA Better Marketing Pod Ep 13: On creativity with Sir John Hegarty
    Expert opinionVideo
    Advertising & policyBrand purposeBrand reputationDigital media transformation

    WFA Better Marketing Pod Ep 13: On creativity with Sir John Hegarty

    WFA

    WFA podcast host, David Wheldon, speaks with ad legend Sir John Hegarty about the value of creativity, building iconic brands and the secret to making the perfect marmalade.

    Read more about "WFA Better Marketing Pod Ep 13: On creativity with Sir John Hegarty"