Benchmark: Marketing spend tail end management

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This WFA survey provides an understanding of how clients in a marketing procurement role manage their marketing spend tail end management.

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Benchmark

2 February 2022

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Tags: Marketing strategy Laura Forcetti Benchmark Sourcing Forum Agency remuneration

Article details

Benchmark

2 February 2022

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For more information or questions, please contact us

Laura Forcetti
l.forcetti@wfanet.org
Stephanie Vandekerckhove
s.vandekerckhove@wfanet.org

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Benchmark: Marketing spend tail end management