Posts about Matt Green

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Survey: Media Planning & Buying Management Tools
    Benchmark
    Marketing procurementMarketing operationsMarketing procurement

    Survey: Media Planning & Buying Management Tools

    WFA

    A WFA member reached out to us with the aim to understand what Media Planning & Buying Management Tools would be recommended by our network. This benchmark report includes the consolidated feedback from 19 respondents.

    Read more about "Survey: Media Planning & Buying Management Tools"
  2. Media Transformation - Case Study 2: Royal Philips
    Case studiesReport
    Marketing strategyDigital media transformationMarketing organisationMarketing strategyMedia transformation

    Media Transformation - Case Study 2: Royal Philips

    WFA

    The adoption of programmatic and ‘precision at scale’ principles, the changing nature of technology and data ownership and the shifting partner relationships. Clients in the media space find themselves in radically different roles to the recent past.

    We’re seeing a growing focus on education and company-wide transformation of the client-side media function. The agents of change leading this are typically in global media roles, as is the case in this inspiring media transformation case study written by Sital Banerjee, Global Head of Media & Marketing Performance at Philips.

    This is the second part of a serial of Media Transformation case studies that WFA is publishing, to provide inspiration and education to clients in media and marketing roles.
    Philips Case.jpg

    Read more about "Media Transformation - Case Study 2: Royal Philips"
  3. Voice and audio branding strategy
    Benchmark
    Marketing strategyMarketing structureMarketing strategy

    Voice and audio branding strategy

    WFA

    This benchmarks looks at various aspects of a voice and audio branding strategy, such as: where does it sit within the organisation, who are the key drivers/main stakeholders, recommended agency partners for this area.

    Read more about "Voice and audio branding strategy"
  4. Steering Media from the Centre
    Expert opinion

    Steering Media from the Centre

    Ebiquity

    In this paper, we discuss the advantages of steering media from the centre, as well as when and if it makes sense to do so.

    Read more about "Steering Media from the Centre"
  5. Maximising the value of media using the Ebiquity Media Model
    Report

    Maximising the value of media using the Ebiquity Media Model

    Ebiquity

    In this Viewpoint paper, Ebiquity considers all the different domains of media that CMOs need to master to make them work hardest for their brands, both at the level of individual components and as an integrated whole.

    Read more about "Maximising the value of media using the Ebiquity Media Model"
  6. Major media pitches in 2019
    Report

    Major media pitches in 2019

    COMvergence

    These two documents developed by Comvergence provide overviews of the major concluded & ongoing global/multi-country media pitches in 2019.

    Read more about "Major media pitches in 2019"
  7. Video gaming goes mainstream in APAC
    Press releases
    Marketing effectivenessGaming

    Video gaming goes mainstream in APAC

    WFA

    Nearly a third of major multinationals in APAC are already investing; Research reveals that more than three quarters plan to invest in the near future.

    Read more about "Video gaming goes mainstream in APAC"
  8. Advertising production payment guidelines
    Guides & templates
    Agency management

    Advertising production payment guidelines

    APR

    This reference guide produced by APR offers current best practices and industry trends regarding advertising production payments made by agencies to production companies.

    To access this members-only content, please log in.

    Read more about "Advertising production payment guidelines"
  9. Working with celebrities and influencers in China
    Report
    Influencer marketingCMO Forum

    Working with celebrities and influencers in China

    R3

    White papers on KOL (Key Opinion Leaders) market practices and measuring the effectiveness of celebrity and TV sponsorships in China.

    Please user your member login to access this content.

    Read more about "Working with celebrities and influencers in China"
  10. The hidden gem: How clients benefit from long-term partnerships
    Report
    Agency managementMarketing procurementMarketing strategyMarketing operationsMarketing organisationMarketing procurementMarketing strategy

    The hidden gem: How clients benefit from long-term partnerships

    Agency Mania Solutions

    Insights on how relationship longevity contributes to quantifiable value for brand advertisers through more effective collaboration and institutional knowledge.

    Please log in to access this content.

    Read more about "The hidden gem: How clients benefit from long-term partnerships"
  11. Media Forum Meeting Overview (June 2019, Shanghai)
    Event reports
    Ad tech

    Media Forum Meeting Overview (June 2019, Shanghai)

    WFA

    Overview of the Media Forum held on June 27th, 2019 in Shanghai

    Read more about "Media Forum Meeting Overview (June 2019, Shanghai)"
  12. The State of Advertising
    BenchmarkReport
    Advertising & policyAgency managementIn-housingMarketing structureDigital media transformation

    The State of Advertising

    WFA

    WFA has teamed up with The Economist Group for a study into the current state of advertising. 

    Read more about "The State of Advertising"
  13. Annual Report 2018
    Report
    Advertising & policyDigital policyMedia & analyticsCMO Forum

    Annual Report 2018

    WFA

    WFA's annual report with marketing, policy and event highlights from 2018.

    Read more about "Annual Report 2018"
  14. Media Transformation Case Study: Deutsche Telekom
    Case studiesReport
    Marketing strategyDigital media transformationMarketing organisationMarketing strategyMedia transformation

    Media Transformation Case Study: Deutsche Telekom

    WFA

    This document examines the international ‘media transformation’ that Deutsche Telekom has been through over recent years and summarises obstacles and key learning.

    Read more about "Media Transformation Case Study: Deutsche Telekom"
  15. Media Agency Models & Remuneration 2019
    BenchmarkReport
    Marketing procurementMarketing structureMarketing procurement

    Media Agency Models & Remuneration 2019

    WFA

    This report covers how 50 companies structure their global media agency relationships and how these relationships are expected to evolve over time.

    Read more about "Media Agency Models & Remuneration 2019"
  16. Media Forum meeting overview (February 2019, Singapore)
    Event reports
    In-housingMedia transformation

    Media Forum meeting overview (February 2019, Singapore)

    WFA

    Overview of the Media Forum held on February 12th, 2019 in Singapore.

    Read more about "Media Forum meeting overview (February 2019, Singapore)"
  17. Webinar: The new frontier for ad fraud
    Video

    Webinar: The new frontier for ad fraud

    WFA

    In this webinar, Dr Augustine Fou, one of the world’s preeminent ad fraud researchers, joins WFA to explore where ad fraud is most pernicious today. 

    Read more about "Webinar: The new frontier for ad fraud"
  18. Diversity & Inclusion in the Production Industry
    Case studies
    Advertising & policyMarketing procurementInclusive marketingMarketing procurement

    Diversity & Inclusion in the Production Industry

    APR

    White Paper from APR and WFA on diversity & inclusion with a focus on production

    Read more about "Diversity & Inclusion in the Production Industry"
  19. Media Forum Meeting Overview (November 2018, New York)
    Event reports
    In-housingMedia transformation

    Media Forum Meeting Overview (November 2018, New York)

    WFA

    Overview of the Media Forum held on November 7th, 2019 in New York.

    Read more about "Media Forum Meeting Overview (November 2018, New York)"
  20. Media Forum meeting overview (October 2018, Amsterdam)
    Event reports
    In-housingMedia transformation

    Media Forum meeting overview (October 2018, Amsterdam)

    WFA

    Overview of the Media Forum held on October 24th, 2018 in Amsterdam.

    Read more about "Media Forum meeting overview (October 2018, Amsterdam)"
  21. Webinar: Achieving data-driven marketing success - Balancing the need for mindset alongside strategy
    Video
    Digital policyGDPRContent marketing

    Webinar: Achieving data-driven marketing success - Balancing the need for mindset alongside strategy

    WFA, The Customer Framework

    In a post-GDPR world, success in data-driven marketing requires a clear and rigorous strategy identifying the use and application of data and technology, while also specifying how to overcome silos, close capability gaps, re-engineer processes and address other cultural issues. 

    Read more about "Webinar: Achieving data-driven marketing success - Balancing the need for mindset alongside strategy"