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Marketing procurementMarketing procurementBenchmark on Decentralised Media Agency Recommendations
Read more about "Benchmark on Decentralised Media Agency Recommendations"WFA benchmark conducted for a member interested in finding media agencies in several key geographies.
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Marketing procurementMarketing procurementSurvey on Media Procurement Excellence
Read more about "Survey on Media Procurement Excellence"Survey in partnership with ID Comms on best-in-class media procurement: prevalence of Media Leadership Councils, how paid media is evolving, RACIs for managing agencies, media investment evolution and the correlation between media resources vs. global media spend.
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Marketing procurementMarketing procurementBenchmark on Recommended agency fee negotiators in Asia
Read more about "Benchmark on Recommended agency fee negotiators in Asia"WFA benchmark conducted for a member looking for recommendations on suppliers for agency fee negotiations in APAC.
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Agency managementCMO ForumBenchmark on Recommended search agencies in LATAM
Read more about "Benchmark on Recommended search agencies in LATAM"WFA benchmark conducted for a member looking for recommendations on search agencies in LATAM.
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Marketing procurementMarketing procurementSurvey on digital agency management
Read more about "Survey on digital agency management"Survey results on managing digital agency rosters, supply base by spend, sourcing digital agencies, programmatic and technology partners.
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Agency managementMarketing procurementMarketing procurementBenchmark on brand strategy providers
Read more about "Benchmark on brand strategy providers"WFA benchmark conducted for a member looking for recommendations on brand strategy providers with global capabilities who can offer help on brand positioning, brand purpose and brand focus.
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Marketing procurementMarketing organisationMarketing procurementBenchmark on Agency capability mapping
Read more about "Benchmark on Agency capability mapping"WFA benchmark conducted for a member interested in looking at agency competency mapping and the process companies use to understand where true agency capabilities lie.
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Agency managementMarketing procurementMarketing procurementBenchmark on Recommended digital agencies in Philippines
Read more about "Benchmark on Recommended digital agencies in Philippines"WFA benchmark conducted for a member looking for recommended digital agencies in Philippines.
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Agency managementMarketing strategyMarketing structureMarketing operationsMarketing organisationMarketing strategyBenchmark on media agency on-boarding - key considerations and pitfalls
Read more about "Benchmark on media agency on-boarding - key considerations and pitfalls"A short survey to elicit member experiences in regard to on-boarding a new media agency.
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Agency managementMarketing procurementCMO ForumMarketing procurementRecommended global PR agencies
Read more about "Recommended global PR agencies"Benchmark on recommended global PR agencies.
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Agency managementMarketing procurementMarketing procurementBenchmark on recommended digital agencies in Japan
Read more about "Benchmark on recommended digital agencies in Japan"WFA benchmark conducted for a member looking for recommendations on digital agencies in Japan.
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Agency managementMarketing procurementMarketing procurementBenchmark on App Developers in Asia
Read more about "Benchmark on App Developers in Asia"WFA benchmark on App Developers in Asia, conducted for a member looking for recommendations on best-in-class app developers in Asia.
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Agency managementMarketing procurementMarketing procurementBenchmark on Recommended digital agencies in South Korea
Read more about "Benchmark on Recommended digital agencies in South Korea"WFA benchmark on recommended digital agencies in South Korea.
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Agency managementCMO ForumBenchmark on Pitch fees in South Africa
Read more about "Benchmark on Pitch fees in South Africa"Benchmark on Pitch fees in South Africa, conducted for a member that was told by the Association for Communication and Advertising of South Africa (ACA SA) that, when reviewing their agencies, clients must pay pitch fees.
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CMO ForumBenchmark on recommended global content agencies
Read more about "Benchmark on recommended global content agencies"WFA Benchmark on global content agencies, conducted for a member looking for recommended agencies with global capabilities and footprint.
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Marketing procurementMarketing procurementMarketing Sourcing KPIs
Read more about "Marketing Sourcing KPIs"The most common financial, sourcing and agency performance metrics and KPIs used by members (also covering procurement value beyond savings).
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Agency managementInfluencer marketingMarketing procurementMarketing structureMarketing capabilitiesMarketing organisationMarketing procurementBenchmark on managing usage rights
Read more about "Benchmark on managing usage rights"Research looking at how specialist agencies are used to manage the negotiation of talent rights for celebrities, actors and music.
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Agency managementMarketing procurementCMO ForumMarketing procurementBenchmark on Recommended Experiential Agencies in Mexico
Read more about "Benchmark on Recommended Experiential Agencies in Mexico"Benchmark on Recommended Experiential Agencies in Mexico.
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Media & analyticsSurvey on ROMI - Your approach & measurement
Read more about "Survey on ROMI - Your approach & measurement"Survey to determine the reasons for tracking Return On Marketing Investment, how this is approached globally, the metrics used and individuals involved.
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Digital media transformationMedia transformationSurvey on digital investment trends and digital agency management
Read more about "Survey on digital investment trends and digital agency management"Survey looking at current and future projected digital marketing investment trends among WFA members.
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Agency managementMarketing procurementMarketing capabilitiesMarketing procurementSurvey on digital recruitment agencies used by clients
Read more about "Survey on digital recruitment agencies used by clients"Survey to determine which agencies are used by clients to recruit senior digital analyst talent, in the UK and mainland Europe.
