Posts about Benchmark

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Benchmark: Sustainability & Marketing Consultants
    Benchmark
    Advertising & policySustainability

    Benchmark: Sustainability & Marketing Consultants

    WFA

    WFA member benchmark on recommended sustainability and marketing consultants.

    Read more about "Benchmark: Sustainability & Marketing Consultants"
  2. Benchmark: Recommended integrated creative agencies & overview of compensation for pitch submissions
    Benchmark
    Agency management

    Benchmark: Recommended integrated creative agencies & overview of compensation for pitch submissions

    WFA

    WFA member benchmark covering 1) recommended integrated creative agencies & 2) high level overview of compensation model for pitch submissions

    Read more about "Benchmark: Recommended integrated creative agencies & overview of compensation for pitch submissions"
  3. Capability gaps creating significant challenges for large advertisers, WFA research
    Press releasesBenchmark

    Capability gaps creating significant challenges for large advertisers, WFA research

    WFA

    eCommerce, measurement, transparency, in-housing and ESG are all areas where current performance and capability fails to match importance

    Read more about "Capability gaps creating significant challenges for large advertisers, WFA research"
  4. The Media Capability Gap
    Benchmark
    Marketing operationsMarketing organisation

    The Media Capability Gap

    WFA, Ebiquity

    A research report on the anatomical structures and priorities of the client-side media department.

    Read more about "The Media Capability Gap"
  5. Spotlight on marketing and sustainability: bridging the gaps around the world
    BenchmarkVideo
    Advertising & policyMarketing structureSustainabilityCMO ForumMarketing operations

    Spotlight on marketing and sustainability: bridging the gaps around the world

    WFA

    Join WFA and behavioural science agency BVA Nudge Unit as they share the global and regional insights from the world’s first marketing and sustainability study created in partnership with 34 national advertiser associations.

    Read more about "Spotlight on marketing and sustainability: bridging the gaps around the world"
  6. Get comfortable with sustainability
    Expert opinionBenchmarkReport
    Brand purposeBrand reputationMarketing capabilitiesMarketing operations

    Get comfortable with sustainability

    Scott Young

    The key insight from the WFA’s Marketing and Sustainability: Closing the Gaps research is that marketers need to get more comfortable with the topic. Scott Young from BVA Nudge Unit explains how that’s possible.

    Read more about "Get comfortable with sustainability"
  7. Benchmark: Boutique Creative Agencies in China
    Benchmark
    Agency managementMarketing capabilities

    Benchmark: Boutique Creative Agencies in China

    WFA

    Member benchmark on Boutique Creative Agencies in China

    Read more about "Benchmark: Boutique Creative Agencies in China"
  8. Benchmark: Creative Agencies in Japan with TVCM capabilities
    Benchmark
    Agency managementMarketing capabilities

    Benchmark: Creative Agencies in Japan with TVCM capabilities

    WFA

    Member benchmark on Creative Agencies in Japan with TVCM capabilities

    Read more about "Benchmark: Creative Agencies in Japan with TVCM capabilities"
  9. Marketing and Sustainability: Closing the Gaps
    BenchmarkReport
    Advertising & policyBrand purposeSustainabilityMarketing operations

    Marketing and Sustainability: Closing the Gaps

    WFA

    What can Marketers do to drive Sustainability in their industry?

    Read more about "Marketing and Sustainability: Closing the Gaps"
  10. Benchmark: Dynamic Creative Optimisation (DCO) partners & Creative analytics suppliers
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark: Dynamic Creative Optimisation (DCO) partners & Creative analytics suppliers

    WFA

    Member benchmark on dynamic creative optimisation partners and creative analytics suppliers.

    Read more about "Benchmark: Dynamic Creative Optimisation (DCO) partners & Creative analytics suppliers"
  11. 54% of people don't feel culturally represented in online ads, Facebook study finds
    BenchmarkReport
    Inclusive marketing

    54% of people don't feel culturally represented in online ads, Facebook study finds

    WFA

    The study includes research in partnership with the Geena Davis Institute on Gender in Media, a survey of 1,200 people, a review of more than 1,200 brand life studies and an analysis of 1,022 global Facebook video ads.

    Read more about "54% of people don't feel culturally represented in online ads, Facebook study finds"
  12. Benchmark: Global Category Management - Strategic ‘packaging’ design agency
    Benchmark
    Agency managementMarketing procurementMarketing procurement

    Benchmark: Global Category Management - Strategic ‘packaging’ design agency

    WFA

    Member benchmark on global category management of strategic ‘packaging’ design agency.

    Read more about "Benchmark: Global Category Management - Strategic ‘packaging’ design agency"
  13. What marketing talent wants
    BenchmarkReport
    Trends & forecastsMarketing structureCMO ForumMarketing capabilitiesMarketing operationsMarketing organisation

    What marketing talent wants

    WFA

    Company and marketing department attributes that resonate with today's marketer

    Read more about "What marketing talent wants"
  14. Benchmark: Agency scope of work (SOW) tools
    Benchmark
    Agency managementMarketing procurementMarketing procurement

    Benchmark: Agency scope of work (SOW) tools

    WFA

    WFA member benchmark survey on Scope of Work (SOW) tools.

    Read more about "Benchmark: Agency scope of work (SOW) tools"
  15. Benchmark: Global versus local brand equity
    Benchmark
    Brand reputationMarketing structureCMO Forum

    Benchmark: Global versus local brand equity

    WFA

    WFA member survey on the topic of balancing global and local brand equity/positioning.

    Read more about "Benchmark: Global versus local brand equity"
  16. Marketing Transformation - Delivering the future fit organisation
    BenchmarkReport
    Digital media transformationMarketing operationsMarketing organisation

    Marketing Transformation - Delivering the future fit organisation

    WFA

    The subject of marketing transformation and how to deliver a Marketing function that is ‘future fit’ for the digital economy is more important than ever. 

    Read more about "Marketing Transformation - Delivering the future fit organisation"
  17. Benchmark: Global Budget setting & use of working/non-working ratios
    Benchmark
    Marketing structure

    Benchmark: Global Budget setting & use of working/non-working ratios

    WFA

    Member benchmark on enterprise marketing budgets and the use of 'working' vs 'non-working' spend ratios.

    Read more about "Benchmark: Global Budget setting & use of working/non-working ratios"
  18. Benchmark: Global Category Management - Public Relations
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark: Global Category Management - Public Relations

    WFA

    Member benchmark on category management of public relations (brand PR / consumer facing)

    Read more about "Benchmark: Global Category Management - Public Relations"
  19. Benchmark: Agency collaboration
    Benchmark
    Agency managementCMO Forum

    Benchmark: Agency collaboration

    WFA

    WFA member survey on KPIs, success factors and challenges for agency collaboration.

    Read more about "Benchmark: Agency collaboration"
  20. Benchmark: Savings targets & definitions, tactical marketing procurement & PO approval
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark: Savings targets & definitions, tactical marketing procurement & PO approval

    WFA

    WFA member survey on savings targets & definitions, tactical marketing procurement & PO approval.

    Read more about "Benchmark: Savings targets & definitions, tactical marketing procurement & PO approval"
  21. Benchmark: Global Category Management - E-commerce
    Benchmark
    Marketing procurementRetail media & ecommerceMarketing procurement

    Benchmark: Global Category Management - E-commerce

    WFA

    WFA member survey on the category management of e-commerce / digital commerce initiatives by marketing procurement.

    Read more about "Benchmark: Global Category Management - E-commerce"