Posts about Event reports

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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. RAC Programme Meeting Overview (February 2022)
    Event reports

    RAC Programme Meeting Overview (February 2022)

    WFA

    Meeting overview, presentations and briefings from WFA’s Responsible Advertising and Children (RAC) programme meeting on 23 February 2022.

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  2. Transparency in Political Task Force Meeting Overview (February 2022)
    Event reports
    Digital policy

    Transparency in Political Task Force Meeting Overview (February 2022)

    WFA

    The WFA Transparency in Political Advertising Task Force met on 9 February 2022 to discuss the recent European Commission proposal on the transparency and targeting of political advertising, and agree on WFA priorities.

    Read more about "Transparency in Political Task Force Meeting Overview (February 2022)"
  3. DSA/DMA Task Force Meeting Overview (January 2022)
    Event reports
    Digital policy

    DSA/DMA Task Force Meeting Overview (January 2022)

    WFA

    The WFA DSA/DMA Task Force met on 25 January 2022 to discuss the Digital Services Act (DSA) and Digital Markets Act (DMA), and agree on WFA next steps.

    Read more about "DSA/DMA Task Force Meeting Overview (January 2022)"
  4. Agency Management Forum Overview (December 2021)
    Event reports
    Agency managementCMO Forum

    Agency Management Forum Overview (December 2021)

    WFA

    Meeting overview and presentations from WFA’s Agency Management meeting on 8 December 2021, which took place remotely.

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  5. Media Forum Meeting Overview (19th January 2022)
    BenchmarkEvent reportsCase studies

    Media Forum Meeting Overview (19th January 2022)

    WFA

    Meeting overview and presentations from WFA’s Media Forum on 19th January 2022.

    Read more about "Media Forum Meeting Overview (19th January 2022)"
  6. DGX meeting on Google Analytics (January 2022)
    Event reports
    Advertising & policyDigital policyPrivacy & techGDPR

    DGX meeting on Google Analytics (January 2022)

    WFA

    In this session on 27 January 2022, WFA members discussed the Austrian DPA and European Data Protection Supervisor decisions which found the use of Google Analytics in violation of the EU GDPR.

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  7. Sourcing Forum meeting overview (January 2021)
    Event reports

    Sourcing Forum meeting overview (January 2021)

    WFA

    Overview of the Sourcing Forum held remotely on Jan 21, 2022.

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  8. DGX meeting overview (December 2021)
    Event reports
    Advertising & policyDigital policyPrivacy & tech

    DGX meeting overview (December 2021)

    WFA

    Overview of the Digital Governance Exchange (DGX) meeting held remotely on 9 December 2021.

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  9. Capability Forum Overview (October 2021)
    Event reports
    CMO ForumMarketing operations

    Capability Forum Overview (October 2021)

    WFA

    Meeting overview and presentations from WFA’s Capability Forum meeting on 20 October 2021, which took place remotely.

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  10. Sourcing Forum meeting overview (December 2021)
    Event reports

    Sourcing Forum meeting overview (December 2021)

    WFA

    Overview of the Sourcing Forum held remotely on Dec 2, 2021.

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  11. PAG Meeting Overview (November 2021)
    Event reports
    Advertising & policyDigital policySustainability

    PAG Meeting Overview (November 2021)

    WFA

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 23 November 2021.

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  12. China Media Forum Meeting Overview (Dec 2021)
    Event reports
    Agency management

    China Media Forum Meeting Overview (Dec 2021)

    WFA

    Overview of the Media Forum held on 2 Dec, 2021.

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  13. DSA/DMA Task Force Meeting Overview (November 2021)
    Event reports
    Advertising & policyDigital policy

    DSA/DMA Task Force Meeting Overview (November 2021)

    WFA

    The WFA DSA Task Force met on 18 November 2021 to discuss the Digital Services Act and Digital Markets Act, as well as to discuss the WFA’s position regarding possible regulation of targeted advertising based on personal data.

    Read more about "DSA/DMA Task Force Meeting Overview (November 2021)"
  14. RAC Programme Meeting Overview (November 2021)
    Event reports
    Advertising & policy

    RAC Programme Meeting Overview (November 2021)

    WFA

    Meeting overview, presentations and briefings from WFA’s Responsible Advertising and Children (RAC) programme meeting on 15 November 2021.

    Read more about "RAC Programme Meeting Overview (November 2021)"
  15. Galvanising marketing as a force for positive change: lessons learned from Planet Pledge
    Expert opinionVideoEvent reports

    Galvanising marketing as a force for positive change: lessons learned from Planet Pledge

    WFA

    WFA President and CMCO at Mastercard, Raja Rajamannar, and Ana Maria Henao, Global Vice President of Marketing at PepsiCo, discuss the ways in which marketing can be a force of positive change in the race to net zero emissions.

    Read more about "Galvanising marketing as a force for positive change: lessons learned from Planet Pledge"
  16. CMO Forum meeting overview (November 2021)
    Event reports
    Advertising & policyMarketing structureInclusive marketingSustainabilityCMO ForumMarketing operations

    CMO Forum meeting overview (November 2021)

    WFA

    Overview of the CMO Forum held remotely on November 16, 2021.

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  17. Marketing as a force for positive change: lessons from Planet Pledge
    Expert opinionVideoEvent reports

    Marketing as a force for positive change: lessons from Planet Pledge

    WFA

    WFA President and CMCO at Mastercard, Raja Rajamannar and Ana Maria Henao, Global Vice President of Marketing at PepsiCo, discuss the ways in which marketing can be a force of positive change in the race to net zero emissions.

    Read more about "Marketing as a force for positive change: lessons from Planet Pledge"
  18. Media Forum Meeting Overview (27th October 2021)
    Event reports
    Marketing effectiveness

    Media Forum Meeting Overview (27th October 2021)

    WFA

    Meeting overview and presentations from WFA’s Media Forum on 27 October 2021.

    Read more about "Media Forum Meeting Overview (27th October 2021)"
  19. Sourcing Forum meeting overview (October 2021)
    Event reports
    Marketing procurementMarketing procurement

    Sourcing Forum meeting overview (October 2021)

    WFA

    Overview of the Sourcing Forum held remotely on October 21, 2021.

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  20. Insight Forum Overview (October 2021)
    Event reports
    Influencer marketingMarketing strategyMarketing strategy

    Insight Forum Overview (October 2021)

    WFA

    Meeting overview from WFA’s Insight Forum meeting on 13 October 2021, which took place remotely.

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  21. In-House Forum Overview (October 2021)
    Event reports
    In-housingCMO ForumMarketing capabilities

    In-House Forum Overview (October 2021)

    WFA

    Meeting overview and presentations from WFA’s In-House Forum meeting on 12 October 2021, which took place remotely.

    Read more about "In-House Forum Overview (October 2021)"