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Insight Forum Meeting Overview (November 2024)
Read more about "Insight Forum Meeting Overview (November 2024)"Overview of the Insight Forum held remotely, November 2024
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Global Marketer of the YearCMOWFA reveals CMO shortlist for Global Marketer of the Year 2024
Read more about "WFA reveals CMO shortlist for Global Marketer of the Year 2024"Expert jury selects global marketing leaders from AB InBev, DoorDash, Kraft Heinz, The Walt Disney Company and Cisco as finalists. Voting is now open until 20 January 2025, with the winner announced later that month in partnership with The Drum.
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Marketing procurementMarketing procurementMajor multinationals look to supplier diversity as they seek to appeal to a broader consumer base
Read more about "Major multinationals look to supplier diversity as they seek to appeal to a broader consumer base"Close to 1 in 4 multinationals have been working on this area for more than a decade, yet challenges around tracking and availability persist. A new WFA playbook offers voluntary guidance and case studies for marketing leaders looking to develop or strengthen their supplier diversity programmes.
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Media transformationAd spend growth to slow in 2025
Read more about "Ad spend growth to slow in 2025"The latest WFA and Ebiquity study indicates a further rise in media budgets next year, but positive movement is likely to be more targeted than in previous years says Tom Ashby, Global Lead Media Services at WFA.
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Brand purposeBrand reputationMarketing structureSustainabilityWFA Better Marketing Pod Ep 35: On redefining customer proposition with Michelle McEttrick, Primark
Read more about "WFA Better Marketing Pod Ep 35: On redefining customer proposition with Michelle McEttrick, Primark"In this episode of WFA's Better Marketing Podcast, David Wheldon speaks to Primark's Chief Customer Officer, Michelle McEttrick, about pivoting from a 'no marketing' approach to putting brand at the core of a new customer proposition and expansion strategy.
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Digital policyMarketing technologyAIMarketing technologyAI Essentials: avatars spark DEI debates, brand fakery and EU investigates prohibited uses
Read more about "AI Essentials: avatars spark DEI debates, brand fakery and EU investigates prohibited uses"AI is transforming the way marketers work. Gabrielle Robitaille, Associate Director, Digital Policy at WFA, looks at the latest developments and how they impact insights, customer communication, video generation and copyright.
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Advertising & policyDigital policyChildren and teens online safety overview
Read more about "Children and teens online safety overview"An overview of mechanisms and safeguards put in place by platforms to protect children and teens online. Based on publicly available data.
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SustainabilityPepsiCo - Driving impact at the 2024 UCL final
Read more about "PepsiCo - Driving impact at the 2024 UCL final"Pepsi piloted simple, fun and engaging sustainability solutions for fans to win rewards for recycling.
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Agency managementAIWebinar: Descubriendo el uso de la IA generativa por parte de las agencias
Read more about "Webinar: Descubriendo el uso de la IA generativa por parte de las agencias"De la mano de Guillermo Girola de R3, descubre cómo las agencias y medios utilizan la IA generativa y qué medidas puedes tomar para gestionar sus riesgos.
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Advertising & policyBrand purposeCreativityInclusive marketingReflections on 2024: Inclusion, Innovation, and the Future of Marketing
Read more about "Reflections on 2024: Inclusion, Innovation, and the Future of Marketing"In this 60-minute session in partnership with Creative Equals we look back on an eventful year for brands and what it means for inclusive marketing.
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Digital media transformationMedia transformationSpotlight: 3rd Party Cookies live on… but not for long!
Read more about "Spotlight: 3rd Party Cookies live on… but not for long!"Matt Prohaska, Lauren Coppin and Michael Ouellette from Prohaska Consulting as we hear more on what should advertisers do now, to be ready for the 2025+ digital media ecosystem.
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Advertising & policySustainability
Benchmark: Sustainable communication, advertising production and advertising behaviours
Read more about "Benchmark: Sustainable communication, advertising production and advertising behaviours"WFA member benchmark covering three topics relating to sustainability: communicating sustainability credentials on pack or at point of purchase, sustainable advertising production and auditing the portrayal of behaviours in advertising.
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Media transformationWebinar WFA-IARD sobre Publicidad de Alcohol
Read more about "Webinar WFA-IARD sobre Publicidad de Alcohol"Estableciendo estándares que protejan efectivamente a los menores en entornos digitales.
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Media transformationSpotlight: The Future of Media Agency Remuneration
Read more about "Spotlight: The Future of Media Agency Remuneration"Join Ryan Kangisser (CSO) and Jack Shearring (Head of Transformation) from MediaSense as we hear more on how the changes in the media ecosystem have impacted on media agency remuneration, and steps advertisers are taking.
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Cross-media measurementMedia & analyticsKnowledge Spotlight: Media Measurement 101
Read more about "Knowledge Spotlight: Media Measurement 101"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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Agency managementMarketing technologyMarketing structureAIMarketing technologyThree-quarters of brands want to change their agency remuneration model
Read more about "Three-quarters of brands want to change their agency remuneration model"According to new research from WFA and global media advisors MediaSense, three out of four multinational brands are seeking to change their agency renumeration model in the next three years.
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Advertising & policyMedia & analyticsAI
Knowledge Spotlight: Digital Privacy 101
Read more about "Knowledge Spotlight: Digital Privacy 101"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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CreativityMarketing procurementMarketing procurementSpotlight: Evolving from a focus on roles to a skill-centric talent model
Read more about "Spotlight: Evolving from a focus on roles to a skill-centric talent model"This session presents the current landscape of work and how this is evolving alongside economic and hiring trends.
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Marketing procurementMarketing operationsMarketing procurement
Benchmark: Scope of Work (SOW) Process
Read more about "Benchmark: Scope of Work (SOW) Process"WFA member benchmark exploring the SOW process
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Brand purposeAgency managementCreativityInfluencer marketingMarketing effectivenessMarketing procurementCMO ForumMarketing capabilitiesMarketing procurement
Knowledge Spotlight – Sponsorship Strategy 101
Read more about "Knowledge Spotlight – Sponsorship Strategy 101"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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Insight Forum Meeting Overview (September 2024)
Read more about "Insight Forum Meeting Overview (September 2024)"Overview of the Insight Forum held in Geneva, September 2024
