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Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. DGX Benchmark: Google Analytics
    Benchmark
    Advertising & policyDigital policyPrivacy & techGDPR

    DGX Benchmark: Google Analytics

    WFA

    WFA member benchmark on the Austrian DPA and EDPS decisions finding Google Analytics in breach of GDPR.

    Read more about "DGX Benchmark: Google Analytics"
  2. DGX meeting on Google Analytics (January 2022)
    Event reports
    Advertising & policyDigital policyPrivacy & techGDPR

    DGX meeting on Google Analytics (January 2022)

    WFA

    In this session on 27 January 2022, WFA members discussed the Austrian DPA and European Data Protection Supervisor decisions which found the use of Google Analytics in violation of the EU GDPR.

    Read more about "DGX meeting on Google Analytics (January 2022)"
  3. The EU Digital Markets Act: what is it and why is it relevant to advertisers?
    Briefings & position papers
    Advertising & policyDigital policy

    The EU Digital Markets Act: what is it and why is it relevant to advertisers?

    WFA

    WFA has developed a briefing on the EU Digital Markets Act which outlines the key provisions relevant for advertisers.

    Read more about "The EU Digital Markets Act: what is it and why is it relevant to advertisers?"
  4. WFA Better Marketing Pod Ep 13: On creativity with Sir John Hegarty
    Expert opinionVideo
    Advertising & policyBrand purposeBrand reputationDigital media transformation

    WFA Better Marketing Pod Ep 13: On creativity with Sir John Hegarty

    WFA

    WFA podcast host, David Wheldon, speaks with ad legend Sir John Hegarty about the value of creativity, building iconic brands and the secret to making the perfect marmalade.

    Read more about "WFA Better Marketing Pod Ep 13: On creativity with Sir John Hegarty"
  5. Webinar: Diversity & Representation - Ensuring media & advertising supports inclusion
    Video
    Advertising & policyInclusive marketing

    Webinar: Diversity & Representation - Ensuring media & advertising supports inclusion

    WFA

    Deep dive on diversity & representation in media, following the launch of a new WFA guide to addressing DEI issues in the media planning & buying process

    Read more about "Webinar: Diversity & Representation - Ensuring media & advertising supports inclusion"
  6. WFA launches guide to diversity and representation in media planning and buying
    Press releasesGuides & templates
    Advertising & policyInclusive marketing

    WFA launches guide to diversity and representation in media planning and buying

    WFA

    New framework details potential issues and opportunities in key areas

    Read more about "WFA launches guide to diversity and representation in media planning and buying"
  7. DGX meeting overview (December 2021)
    Event reports
    Advertising & policyDigital policyPrivacy & tech

    DGX meeting overview (December 2021)

    WFA

    Overview of the Digital Governance Exchange (DGX) meeting held remotely on 9 December 2021.

    Read more about "DGX meeting overview (December 2021)"
  8. New guide addressing Diversity & Inclusion in brand safety
    Guides & templates
    Advertising & policyInclusive marketing

    New guide addressing Diversity & Inclusion in brand safety

    WFA

    The guide has been developed by the European Association of Communication Agencies (EACA)

    Read more about "New guide addressing Diversity & Inclusion in brand safety"
  9. 12 predictions for 2022
    Expert opinion
    Advertising & policy

    12 predictions for 2022

    WFA

    From creativity to platform regulation, ‘Metamania’ to the golden ‘square’ of marketing, the WFA team share their predictions for the marketing industry in 2022.

    Read more about "12 predictions for 2022"
  10. WFA Better Marketing Pod Ep 12: On marketing in Africa with Folake Ani-Mumuney
    Expert opinionVideo
    Advertising & policyBrand purposeBrand reputationDigital media transformation

    WFA Better Marketing Pod Ep 12: On marketing in Africa with Folake Ani-Mumuney

    WFA

    WFA podcast host, David Wheldon, speaks with Folake Ani-Mumuney, Global Head of Marketing & Corporate Communications at First Bank of Nigeria, about why brands need to start focusing more on the African continent.

    Read more about "WFA Better Marketing Pod Ep 12: On marketing in Africa with Folake Ani-Mumuney"
  11. WFA CEO: “2021 was a watershed year for marketing”
    Expert opinion
    Advertising & policy

    WFA CEO: “2021 was a watershed year for marketing”

    Stephan Loerke

    2021 has been memorable for a lot of the wrong reasons. But it will also be remembered for some of the right ones. We may well look back on it as a turning point for our industry on a number of critical issues, says WFA CEO, Stephan Loerke.

    Read more about "WFA CEO: “2021 was a watershed year for marketing”"
  12. Launch event: Diversity and Inclusion in Marketing Trends Report
    Video
    Advertising & policyInclusive marketing

    Launch event: Diversity and Inclusion in Marketing Trends Report

    WFA

    Launch session of the WFA trends report highlighting the current state of diversity and inclusion in the marketing industry.

    Read more about "Launch event: Diversity and Inclusion in Marketing Trends Report"
  13. Webinar: Benchmarking data safety and risk across the industry
    Video
    Advertising & policyDigital policyPrivacy & tech

    Webinar: Benchmarking data safety and risk across the industry

    WFA

    An analysis and benchmarking of data safety and risk across the industry

    Read more about "Webinar: Benchmarking data safety and risk across the industry"
  14. PAG Meeting Overview (November 2021)
    Event reports
    Advertising & policyDigital policySustainability

    PAG Meeting Overview (November 2021)

    WFA

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 23 November 2021.

    Read more about "PAG Meeting Overview (November 2021)"
  15. Planet Pledge Spotlight: COP26
    VideoWebinar
    Advertising & policyCMO Forum

    Planet Pledge Spotlight: COP26

    WFA

    In November 2021, world and business leaders alike gathered in Glasgow for COP26. The most important climate summit since 2015, when the world met in Paris to chart a new, more ambitious course to prevent catastrophic climate change.

    Read more about "Planet Pledge Spotlight: COP26"
  16. DSA/DMA Task Force Meeting Overview (November 2021)
    Event reports
    Advertising & policyDigital policy

    DSA/DMA Task Force Meeting Overview (November 2021)

    WFA

    The WFA DSA Task Force met on 18 November 2021 to discuss the Digital Services Act and Digital Markets Act, as well as to discuss the WFA’s position regarding possible regulation of targeted advertising based on personal data.

    Read more about "DSA/DMA Task Force Meeting Overview (November 2021)"
  17. LATAM mapping: Regulatory efforts to restrict food marketing in Latin America
    Maps & infographics
    Advertising & policy

    LATAM mapping: Regulatory efforts to restrict food marketing in Latin America

    WFA

    This mapping provides an overview of the latest regulatory developments and industry commitments in Latin America.

    Read more about "LATAM mapping: Regulatory efforts to restrict food marketing in Latin America"
  18. Data Safety in 2021: Benchmark & Analysis
    Guides & templatesReport
    Advertising & policyDigital policyAd techData governancePrivacy & tech

    Data Safety in 2021: Benchmark & Analysis

    WFA

    Practical guidance for brands looking to minimise risk and manage data safety on their digital platforms, based on an analysis and benchmarking of 2930 advertiser websites carried out by Global Data Bank.

    Read more about "Data Safety in 2021: Benchmark & Analysis"
  19. RAC Programme Meeting Overview (November 2021)
    Event reports
    Advertising & policy

    RAC Programme Meeting Overview (November 2021)

    WFA

    Meeting overview, presentations and briefings from WFA’s Responsible Advertising and Children (RAC) programme meeting on 15 November 2021.

    Read more about "RAC Programme Meeting Overview (November 2021)"
  20. WFA Guide to EU Cookie Guidance
    Maps & infographicsReport
    Advertising & policyDigital policyAd techGDPR

    WFA Guide to EU Cookie Guidance

    WFA

    An overview and comparison of cookie guidelines issued by data protection authorities in different EU countries.

    Read more about "WFA Guide to EU Cookie Guidance"
  21. A marketer in Glasgow
    Expert opinion
    Advertising & policySustainability

    A marketer in Glasgow

    Stephan Loerke

    WFA CEO Stephan Loerke reflects on his time at COP26 and identifies the five key areas that brands will have to address in combating climate change in the coming years.

    Read more about "A marketer in Glasgow"