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CMO ForumClient views on developing creative in-house
Read more about "Client views on developing creative in-house"Recent WFA research identified increased use of in-house creative teams among many of our members. We asked four brands to celebrate work created in-house that they loved most.
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Marketing procurementMarketing procurementThe endless possibilities of Computer Generated Imagery (CGI)
Read more about "The endless possibilities of Computer Generated Imagery (CGI)"This report by MurphyCobb Associates covers the CGI landscape, negotiation drivers, implementation technics and other top tips.
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Agency managementIn-housingMarketing structureCMO ForumMarketing capabilitiesGlobal Trends in Creative In-Housing
Read more about "Global Trends in Creative In-Housing"This study focuses on WFA members’ creative in-house agencies.
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Agency managementMarketing structureCMO ForumCMO Forum meeting overview (July 2020)
Read more about "CMO Forum meeting overview (July 2020)"Overview of the CMO Forum held remotely on July 16, 2020.
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Benchmark: Agency barter
Read more about "Benchmark: Agency barter"This benchmark examines the usage of agency barter & principal buying/trading offerings.
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Marketing procurementMarketing technologyMarketing procurementMarketing technologyBenchmark: e-invoicing solutions
Read more about "Benchmark: e-invoicing solutions"This member benchmark examines the usage of e-invoicing solutions.
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Advertising & policyTrends & forecastsCOVID Compendium for Global Marketers
Read more about "COVID Compendium for Global Marketers"What actions are brands taking around the world? WFA has compiled stories from around the world from marketers, for marketers.
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CreativityMarketing procurementMarketing procurementWebinar: An introduction to the offshore market for creative production
Read more about "Webinar: An introduction to the offshore market for creative production"This webinar offers up-to-date insights on what to prioritise and consider when deciding on your offshore strategy for creative production.
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Brands missing opportunities to become better clients
Read more about "Brands missing opportunities to become better clients"Agencies say wrong KPIs and cost-focused evaluations are limiting opportunities for improvement
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Agency managementMarketing structureCMO Forum
CMO Forum meeting overview (June 2020)
Read more about "CMO Forum meeting overview (June 2020)"Overview of the CMO Forum held remotely on June 3, 2020.
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Getting peak performance from evaluation
Read more about "Getting peak performance from evaluation"Brands need to get the very best out of their agency partners and the right evaluation process is proven to add value. Laura Forcetti, WFA Global Lead, Marketing Sourcing, explains.
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Agency managementMarketing procurementRetail media & ecommerceMarketing procurementWebinar+: Crisis clinic – Managing your agency remuneration models during and after the Covid-19 crisis
Read more about "Webinar+: Crisis clinic – Managing your agency remuneration models during and after the Covid-19 crisis"In this interactive panel and clinic, experts discuss the expected Covid-19 impact on global agency remuneration models, and how you can reasonably respond as a brand.
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Marketing procurementMarketing procurementWebinar: Client-agency performance evaluations: the agency view
Read more about "Webinar: Client-agency performance evaluations: the agency view"One of the most valuable tools an advertiser has to elevate their client-agency relationship and performance is a formal agency evaluation program.
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Agency managementMarketing procurementMarketing procurement
Client-agency performance evaluations: the agency view
Read more about "Client-agency performance evaluations: the agency view"This survey examined client-agency performance evaluation programs from the perspective of the agency side.
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Agency managementMarketing structureCMO Forum
Webinar+: Crisis Clinic – Managing your agencies during and after the COVID-19 crisis
Read more about "Webinar+: Crisis Clinic – Managing your agencies during and after the COVID-19 crisis"As the COVID-19 pandemic continues to unfold, how should your agency partnerships adapt and evolve? What are the major challenges and opportunities for agency management leaders?
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Marketing procurementMarketing structureMarketing procurementWebinar: How transcreation can give a local edge to global messages
Read more about "Webinar: How transcreation can give a local edge to global messages"How to optimise content production globally while remaining relevant and effective locally.
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Marketing procurementMarketing procurementBenchmark: Calculation methods for social media savings
Read more about "Benchmark: Calculation methods for social media savings"This member benchmark examines calculation methods for social media savings.
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Agency managementMarketing procurementMarketing structureMarketing procurementSourcing Forum meeting overview (May 2020)
Read more about "Sourcing Forum meeting overview (May 2020)"Overview of the Sourcing Forum held remotely on May 7th, 2020.
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Agency managementInfluencer marketingMarketing structureCMO ForumBenchmark: Recommended global social media agencies
Read more about "Benchmark: Recommended global social media agencies"This WFA benchmark gathered recommendations for global social media agencies.
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Digital policyBrand reputationMarketing effectivenessMarketing technologyMarketing operationsMarketing technologyWebinar: A Marketer's guide to digital ad fraud
Read more about "Webinar: A Marketer's guide to digital ad fraud"This webinar with Integral Ad Science covers a comprehensive guide to digital ad fraud, especially in APAC.
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Agency managementMarketing structureCMO Forum
CMO Forum meeting overview (April 2020)
Read more about "CMO Forum meeting overview (April 2020)"Overview of the CMO Forum held remotely on April 30, 2020.
