Benchmark: Agency barter

1 minute read

This benchmark examines the usage of agency barter & principal buying/trading offerings.

Article details

Benchmark

6 July 2020

Share this post

This content is exclusively available to WFA members. Not sure if your company is a member? Click here. Interested in membership? We'd love to discuss.

Associated topics

Tags: Channels Matt Green Benchmark Media Media Forum Agencies & partners Agency remuneration

Article details

Benchmark

6 July 2020

Contact us

For more information or questions, please contact us

Matt Green
m.green@wfanet.org
Tom Ashby
t.ashby@wfanet.org

Get analysis, insight & opinions from the world's top marketers.

Download our latest research Marketer of the Future:

Download

Listen to our latest podcast:

WFA Forum Connect

Mumbai

3 February 2026

Outlook 2025

WFA's media price inflation forecast tool

Download

WFA Forums and Communities bring peers together to address their priority issues and most pressing business challenges. These groups are client only, so no agencies, media or suppliers. They are conducted under Chatham House Rules and always under strict compliance with competition rules.

WFA initiatives are designed to drive positive change for the benefit of brand advertisers, people and society at large.

WFA events bring members together to exchange insight and engage with their peers on their priority issues.

WFA develops bespoke marketing and policy tools to help members benchmark performance, view forecasts and monitor policy and marketing trends.

Benchmark: Agency barter