Posts about Agency evaluation

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Benchmark on health and safety compliance and media agency contracts
    Benchmark
    Agency managementMarketing procurementMarketing procurement

    Benchmark on health and safety compliance and media agency contracts

    WFA

    Benchmark on whether clients have sight of the impact of health and safety compliance on media agency contracts.

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  2. Benchmark on working with digital asset management suppliers
    Benchmark
    Agency managementMarketing procurementMarketing technologyMarketing organisationMarketing procurementMarketing technology

    Benchmark on working with digital asset management suppliers

    WFA

    Benchmark on working with digital asset management suppliers and software providers who implement workflow management.

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  3. Guide on Global Agency Remuneration Trends and the use of performance metrics (2014)
    Guides & templates

    Guide on Global Agency Remuneration Trends and the use of performance metrics (2014)

    WFA

    A WFA report on how global trends in performance based remuneration are evolving, and how metrics are weighted by agency type.

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  4. Benchmark on recommended experiential and event agencies
    Benchmark
    Agency managementMarketing procurementMarketing procurement

    Benchmark on recommended experiential and event agencies

    WFA

    Benchmark on recommended experiential and event agencies with capabilities around mass sampling and total event management.

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  5. Benchmark on recommended ad production suppliers
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark on recommended ad production suppliers

    WFA

    Benchmark on recommended ad production networks and production adaptation companies.

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  6. Survey on sourcing events
    Benchmark
    Marketing procurementMarketing procurement

    Survey on sourcing events

    WFA

    Survey on how members source Events marketing suppliers, looking at procurement category coverage, average spend by supplier type and remuneration.

    Read more about "Survey on sourcing events"
  7. Guidelines on client-agency relations and best practice in the pitch process (2013)
    Guides & templates

    Guidelines on client-agency relations and best practice in the pitch process (2013)

    WFA, EACA

    This document provides recommendations for both parties, the agency and the client, on how organize, conduct and conclude a pitch process leading to a new client-agency relationship. 

    Member-only content. Please log in to access this guide.

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  8. Survey on sourcing PR
    Benchmark
    Agency managementMarketing procurementMarketing procurement

    Survey on sourcing PR

    WFA

    Survey on how members source Public Relations suppliers and agencies, the trends within the category and how investment is evolving.

    Read more about "Survey on sourcing PR"
  9. Survey on sourcing print suppliers
    Benchmark
    Marketing procurementMarketing procurement

    Survey on sourcing print suppliers

    WFA

    Survey on category management of Print - working with suppliers, regional print hub models, remunerations and use of print management companies.

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