Posts about CMO Forum

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Benchmark on recommended global content agencies
    Benchmark
    CMO Forum

    Benchmark on recommended global content agencies

    WFA

    WFA Benchmark on global content agencies, conducted for a member looking for recommended agencies with global capabilities and footprint.

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  2. Benchmark on franchising models
    Benchmark
    Marketing procurementMarketing strategyMarketing structureCMO ForumMarketing organisationMarketing procurementMarketing strategy

    Benchmark on franchising models

    WFA

    WFA member benchmark on franchising models.

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  3. Survey on digital resource engagement with brand marketing
    Benchmark
    Marketing structureCMO ForumMarketing organisation

    Survey on digital resource engagement with brand marketing

    WFA

    Survey to determine how digital teams and brand marketing teams typically engage with one another in global organisations. 

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  4. IMC FORUM Meeting Overview Singapore May 2015
    Event reports
    CMO Forum

    IMC FORUM Meeting Overview Singapore May 2015

    WFA

     

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  5. Integrated Agency Management
    Case studies
    CMO Forum

    Integrated Agency Management

    Flock

     

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  6. Benchmark on Recommended Experiential Agencies in Mexico
    Benchmark
    Agency managementMarketing procurementCMO ForumMarketing procurement

    Benchmark on Recommended Experiential Agencies in Mexico

    WFA

    Benchmark on Recommended Experiential Agencies in Mexico.

    Read more about "Benchmark on Recommended Experiential Agencies in Mexico"
  7. IMC FORUM Meeting Overview London April 2015
    Event reports
    CMO Forum

    IMC FORUM Meeting Overview London April 2015

    WFA

     

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  8. Survey on Digital Transformation
    Benchmark
    Marketing strategyMarketing technologyCMO ForumDigital media transformationMarketing strategyMarketing technology

    Survey on Digital Transformation

    WFA, The Digital Consultancy

    The aim of this study is to provide insight into the changes businesses are undertaking due to the impact of digital on customer behaviour and the competitive advantage being sought by managing these changes, both internally and externally, increasingly known as ‘digital transformation’.

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  9. Benchmark on Global digital marketing organisation/configuration
    Benchmark
    Marketing structureCMO ForumDigital media transformationMarketing organisation

    Benchmark on Global digital marketing organisation/configuration

    WFA

    This benchmark looks at how digital is structured within multinational companies, the global/regional/local models used as well as the strengths and opportunities associated with setting up a separate digital organisation.

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  10. Survey Results: Transmedia and multiscreen marketing
    Benchmark
    CMO Forum

    Survey Results: Transmedia and multiscreen marketing

    WFA, MillwardBrown

    Contains results from an online survey amongst members of WFA’s IMC and Media Forums.

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  11. Benchmark on sensory and behavioural marketing
    Benchmark
    Marketing strategyCMO ForumMarketing strategy

    Benchmark on sensory and behavioural marketing

    WFA

    Member benchmark on how research is conducted within sensory and behavioural marketing, exploring % of research budget allocation, recommended suppliers and major opportunities in this space.

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  12. The elements of digital transformation
    Report
    Ad techMarketing strategyCMO ForumDigital media transformationMarketing organisationMarketing strategy

    The elements of digital transformation

    WFA, The Digital Consultancy

    Presentation identifying the core elements of digital transformation and then focusing on how to conduct a digital consumer experience map plus how to utilise partners in your transformation

    Read more about "The elements of digital transformation"