Posts about Insights

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Data Ethics Board meeting overview (March 2019)
    Event reports
    Advertising & policyDigital policyData governance

    Data Ethics Board meeting overview (March 2019)

    WFA

    Overview of the Data Ethics Board meeting held on March 21st, 2019 in London

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  2. DGX Benchmark on email/newsletter tracking pixels
    Benchmark
    Advertising & policyDigital policyData governancePrivacy & techGDPR

    DGX Benchmark on email/newsletter tracking pixels

    WFA

     WFA member benchmark. For additional details, please log in.

    Read more about "DGX Benchmark on email/newsletter tracking pixels"
  3. PAG Meeting Overview (February 2019, Brussels)
    Event reports
    Advertising & policyDigital policyInclusive marketing

    PAG Meeting Overview (February 2019, Brussels)

    WFA

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 26 February 2019 in Brussels.

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  4. Data Ethics Board meeting overview (February 2019)
    Event reports
    Advertising & policyDigital policyData governance

    Data Ethics Board meeting overview (February 2019)

    WFA

    Overview of the Data Ethics Board meeting held on February 15th, 2019

    Read more about "Data Ethics Board meeting overview (February 2019)"
  5. DGX Benchmark on data privacy controls and audit frameworks
    Benchmark
    Advertising & policyDigital policy

    DGX Benchmark on data privacy controls and audit frameworks

    WFA

    Benchmark results from members on data privacy controls and audit frameworks

    Read more about "DGX Benchmark on data privacy controls and audit frameworks"
  6. Facebook and GDPR benchmark
    Benchmark
    Advertising & policyDigital policyData governancePrivacy & techGDPR

    Facebook and GDPR benchmark

    WFA

    This peer research gathered perspectives from WFA members about Facebook Pixel and the EU’s General Data Protection Regulation (GDPR).

    Read more about "Facebook and GDPR benchmark"
  7. DGX Benchmark on Facebook and GDPR
    Benchmark
    Advertising & policyDigital policyData governancePrivacy & techGDPR

    DGX Benchmark on Facebook and GDPR

    WFA

    This benchmark gathers replies about member’s perspectives on Facebook and GDPR

    Read more about "DGX Benchmark on Facebook and GDPR"
  8. Webinar: Achieving data-driven marketing success - Balancing the need for mindset alongside strategy
    Video
    Digital policyGDPRContent marketing

    Webinar: Achieving data-driven marketing success - Balancing the need for mindset alongside strategy

    WFA, The Customer Framework

    In a post-GDPR world, success in data-driven marketing requires a clear and rigorous strategy identifying the use and application of data and technology, while also specifying how to overcome silos, close capability gaps, re-engineer processes and address other cultural issues. 

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  9. DGX meeting materials - (December 2018)
    Event reports
    Advertising & policyDigital policyData governancePrivacy & techGDPR

    DGX meeting materials - (December 2018)

    WFA

    Presentations and meeting overview from WFA's Digital Governance Exchange (DGX) meeting on 6 September 2018 in London.

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  10. TV and online video costs to rise considerably, forecasts show
    Benchmark
    Trends & forecastsMedia & analyticsMarketing strategyMarketing strategy

    TV and online video costs to rise considerably, forecasts show

    WFA

    WFA Outlook 2019 provides media costs forecasts for 50 markets across seven offline and online media

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  11. GDPR: the emergence of a global standard on privacy?
    Expert opinion
    Privacy & tech

    GDPR: the emergence of a global standard on privacy?

    Catherine Armitage

    We are still far from seeing one global standard across all markets and this raises a number of challenges for companies.

    Read more about "GDPR: the emergence of a global standard on privacy?"
  12. Brand safety, ePrivacy, AVMSD… WFA members’ policy priorities
    Expert opinion
    Advertising & policyDigital policy

    Brand safety, ePrivacy, AVMSD… WFA members’ policy priorities

    WFA

    In this article, you can find key take-outs from the last Policy Action Group (PAG) meeting and read about member priorities going forward.

    Read more about "Brand safety, ePrivacy, AVMSD… WFA members’ policy priorities"
  13. Media cost inflation & deflation forecasts 2019
    BenchmarkReport
    Trends & forecastsMedia & analytics

    Media cost inflation & deflation forecasts 2019

    WFA

    Aggregated media cost forecasts for 2019 from media agencies and auditors, across a range of media channels (TV, Print, Radio, Online, Outdoor).

    Read more about "Media cost inflation & deflation forecasts 2019"
  14. PAG Meeting Overview (November 2018, Brussels)
    Event reports
    Advertising & policyDigital policy

    PAG Meeting Overview (November 2018, Brussels)

    WFA

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 20 November 2018.

    Read more about "PAG Meeting Overview (November 2018, Brussels)"
  15. Webinar: Brazil’s new data privacy regulation - what is it and what does it mean for marketers?
    Video
    Advertising & policyDigital policyPrivacy & techGDPR

    Webinar: Brazil’s new data privacy regulation - what is it and what does it mean for marketers?

    WFA

    Since the GDPR came into effect earlier this year, new privacy laws have been emerging in many countries across the world looking to emulate the ‘GDPR standard’.

    Read more about "Webinar: Brazil’s new data privacy regulation - what is it and what does it mean for marketers?"
  16. Data Driven Marketing 2018 survey results
    Benchmark
    Trends & forecastsCross-media measurementMedia & analyticsMarketing strategyMarketing structureCMO ForumMarketing capabilitiesMarketing strategy

    Data Driven Marketing 2018 survey results

    WFA, The Customer Framework

    WFA introduces the latest research results on data-driven marketing, in partnership with The Customer Feedback

    Read more about "Data Driven Marketing 2018 survey results"
  17. The Road to Content Excellence
    BenchmarkReport
    Brand purposeMedia & analyticsMarketing strategyMarketing structureCMO ForumMarketing capabilitiesMarketing strategy

    The Road to Content Excellence

    WFA

    The opportunities offered by the new social and digital landscape have led to a content revolution, and the rules of the game have fundamentally changed, shows a new WFA & The Upside research.

    Read more about "The Road to Content Excellence"
  18. Report: The Road to Content Excellence
    BenchmarkReport
    Brand purposeMedia & analyticsMarketing strategyMarketing structureCMO ForumMarketing capabilitiesMarketing strategy

    Report: The Road to Content Excellence

    WFA, The Upside

    WFA member report. For additional details, please log in.

    Read more about "Report: The Road to Content Excellence"
  19. DGX benchmark on Facebook’s classification of 1st vs 3rd party
    Benchmark
    Advertising & policyDigital policyMedia & analyticsData governancePrivacy & techGDPR

    DGX benchmark on Facebook’s classification of 1st vs 3rd party

    WFA

    WFA member benchmark. For additional details, please log in.

    Read more about "DGX benchmark on Facebook’s classification of 1st vs 3rd party"
  20. 6 tips to keep in mind when marketing to children online
    Guides & templates
    Advertising & policyDigital policyData governancePrivacy & techGDPR

    6 tips to keep in mind when marketing to children online

    WFA, SuperAwesome

    This one-pager provides a checklist of things to keep in mind when marketing to kids online, in line with the letter and the spirit of the GDPR.

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  21. Digital Advertising to children under GDPR
    Report
    Advertising & policyDigital policyAd techData governancePrivacy & techGDPR

    Digital Advertising to children under GDPR

    WFA, SuperAwesome

    Under the EU General Data Protection Regulation (GDPR), companies engaging with kids online require parental consent for the processing of children’s data. These documents cover vital information on how to ensure compliance with GDPR when engaging with children online.

    Read more about "Digital Advertising to children under GDPR"