Posts about Asia Advisory Board

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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. The Candid CMO: Cheryl Goh, Group VP of Marketing and Sustainability and Founding CMO at Grab
    Expert opinion
    Candid CMO

    The Candid CMO: Cheryl Goh, Group VP of Marketing and Sustainability and Founding CMO at Grab

    WFA

    When you’ve been with the company since Day 1, change is inevitable. Cheryl Goh, Group VP of Marketing at Grab, explains how discovering marketing, defying consensus and being purpose-driven are key to her career.

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  2. WFA Better Marketing Pod Ep 39: On Cathay Pacific's marketing secret plus lessons from Asia with Ed Bell
    Expert opinion
    Brand reputation

    WFA Better Marketing Pod Ep 39: On Cathay Pacific's marketing secret plus lessons from Asia with Ed Bell

    WFA

    What does it take to rebuild an airline brand after the devastating impact of a global pandemic? Ed Bell, General Manager Brand, Insights and Marketing Communications at Cathay Pacific, takes us behind the scenes of one of aviation's most remarkable recovery stories.

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  3. The Candid CMO: Lex Bradshaw-Zanger, Chief Marketing & Digital Officer for L’Oréal SAPMENA
    Expert opinion
    Candid CMO

    The Candid CMO: Lex Bradshaw-Zanger, Chief Marketing & Digital Officer for L’Oréal SAPMENA

    WFA

    WFA chats to the Chief Marketing & Digital Officer for L’Oréal South Asia Pacific, Middle East & North Africa to explore his marketing journey around the world. 

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  4. Media and creative: together for superior effectiveness and ROAS (Google)
    Event reports
    Marketing effectiveness

    Media and creative: together for superior effectiveness and ROAS (Google)

    WFA

    On the 21st of January 2025, the WFA community was invited to the Google offices in Singapore for an evening of insights and networking drinks. A session hosted by Goole demonstrated how media and creative are two essential sides of the same coin. Materials shared by the team at Google are now available for download.

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  5. Differentiating skills in the AI era
    Event reports
    CreativityMarketing technologyCannes LionsAIMarketing technology

    Differentiating skills in the AI era

    Laura Forcetti

    Technology does not win awards. Commercial craftsmanship will continue to make the difference, but marketers do need to adapt to succeed in an AI-driven world, as Laura Forcetti explains.

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  6. Does Asia-Pacific need Lions or Merlions?
    Expert opinionEvent reports
    Brand reputationCreativityMarketing strategyCannes LionsMarketing strategy

    Does Asia-Pacific need Lions or Merlions?

    Laura Forcetti

    WFA’s Asia Advisory Board marked the Cannes Lions Festival in Singapore with #NotInCannes, attended by more than 50 senior marketers based in the Asia Pacific region and hosted at the Google Asia Pacific offices. Laura Forcetti, Director Marketing, Asia Pacific at WFA, reveals the debates around creativity and how APAC could get more glory both locally and globally.

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