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Forum ConnectCMO ForumGlobal brands, global shifts: marketing transformation in action
Read more about "Global brands, global shifts: marketing transformation in action"A round-up of what we learned at Forum Connect New York 2025.
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Forum ConnectSourcing Forum Meeting Overview, Forum Connect Singapore (May 2025)
Read more about "Sourcing Forum Meeting Overview, Forum Connect Singapore (May 2025)"Overview of the Sourcing Forum meeting held in Singapore on May 14th, as part of WFA Forum Connect.
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Forum ConnectCMO Forum Meeting Overview, Forum Connect Singapore (May 2025)
Read more about "CMO Forum Meeting Overview, Forum Connect Singapore (May 2025)"Overview of the CMO Forum meeting held in Singapore on May 15th, as part of WFA Forum Connect.
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Forum ConnectCMO ForumUniting Minds and Functions in 2024
Read more about "Uniting Minds and Functions in 2024"WFA members know that the strength of our forums lies in their focus: servicing specific client-side functions. But that very strength also risks exacerbating the global silos that we need to break down.
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Marketing procurementForum ConnectMarketing procurementSourcing Forum Meeting Overview, Forum Connect, Singapore (July 2024)
Read more about "Sourcing Forum Meeting Overview, Forum Connect, Singapore (July 2024)"Overview of the WFA Sourcing Forum meeting, held in Singapore as part of Forum Connect
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Media & analyticsGlobal Marketer WeekForum ConnectEvery brand needs a stronger insight function
Read more about "Every brand needs a stronger insight function"Insights is rapidly evolving, so how has the function changed in the last three years? And what does the future look like? Ioana Danila, Senior Manager, Global Insights at WFA, makes the case for greater investment.
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Marketing effectivenessMarketing technologyForum ConnectMarketing technologyMedia transformationMarketing effectiveness measurement is about understanding what’s working - but the current industry approaches aren’t
Read more about "Marketing effectiveness measurement is about understanding what’s working - but the current industry approaches aren’t"Matt Green, Director of Global Media Services, reflects on WFA's work on marketing effectiveness over the past year and what brands need to keep in mind to build a culture of effectiveness.
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Marketing effectivenessForum ConnectOver-emphasis on activation and tactics limits marketing effectiveness, WFA study finds
Read more about "Over-emphasis on activation and tactics limits marketing effectiveness, WFA study finds"Effectiveness culture is not being delivered because the steps required before and after activation are not in place. Five key areas for improvement are: sharper processes, better measurement, new tools, smarter insights and greater collaboration.
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Marketing effectivenessForum Connect
Creating a Global Culture of Marketing Effectiveness
Read more about "Creating a Global Culture of Marketing Effectiveness"Marketing effectiveness is THE key priority for most, if not all, of WFA’s various peer groups. That is why late last year we began a process to distribute knowledge on the topic among our members.
