Sourcing Forum Meeting Overview, Forum Connect Singapore (May 2025)

In a one-day format that welcomed over 100 participants from across the WFA network, our marketing forums exchanged perspectives on how different functions within organisations can collaborate to tackle some of the biggest challenges facing brand owners in their transformation for growth.

Industry legend Sir Martin Sorrell shared his candid perspectives on how clients are navigating their transformation journeys to achieve profitable growth and how these journeys have evolved over time.

Members then broke out into their respective communities to tackle the most pressing issues facing their functions. The following highlights some of the key takeouts from the Sourcing Forum group session, which brought together 25 members from across the WFA network.

Members can download the meeting overview here.

Pictures: https://www.flickr.com/photos/125469870@N06/albums/72177720326103201/