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Global Marketer of the YearWFA reveals finalists for Global Marketer of the Year 2025
Read more about "WFA reveals finalists for Global Marketer of the Year 2025"Expert jury selects top global marketing leaders from Cathay Pacific, The Coca-Cola Company, e.l.f. Beauty, Grab, Lenovo and Mercado Libre
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Global Marketer of the YearEffective integration for growth
Read more about "Effective integration for growth"How do marketers effectively combine people, creativity and technology? The Global Marketer of the Year 2025 jury share their thoughts.
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Global Marketer of the Year
The future of marketing leadership
Read more about "The future of marketing leadership"We asked the Global Marketer of the Year 2025 jury which qualities will be most important for marketing leaders in the months and years to come.
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Global Marketer of the YearWFA names jury for 2025 Global Marketer of the Year
Read more about "WFA names jury for 2025 Global Marketer of the Year"Jury to include marketers from Diageo, First Bank of Nigeria, IKEA, The LEGO Group, Procter & Gamble, Reckitt, Santander, Unilever and Visa
Kantar joins as first-ever industry partner of the award
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Global Marketer of the YearAB InBev CMO wins Global Marketer of the Year
Read more about "AB InBev CMO wins Global Marketer of the Year"Marcel Marcondes, Global Chief Marketing Officer, AB InBev has won the 2024 WFA Global Marketer of the Year, WFA’s annual celebration of great marketing leadership, organised in partnership with The Drum. Marcondes was one of five shortlisted candidates and topped the combined public and expert jury vote.
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Brand purposeBrand reputationGlobal Marketer of the YearMarketing capabilitiesRaja Rajamannar on the qualities required of the modern-day CMO
Read more about "Raja Rajamannar on the qualities required of the modern-day CMO"As the race to be crowned Global Marketer of the Year heats up, the Mastercard marketer and jury president tells The Drum what it takes to excel in today’s ever-evolving marketing world.
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Global Marketer of the YearCMOWFA reveals CMO shortlist for Global Marketer of the Year 2024
Read more about "WFA reveals CMO shortlist for Global Marketer of the Year 2024"Expert jury selects global marketing leaders from AB InBev, DoorDash, Kraft Heinz, The Walt Disney Company and Cisco as finalists. Voting is now open until 20 January 2025, with the winner announced later that month in partnership with The Drum.
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Global Marketer of the YearBusiness growth is No. 1
Read more about "Business growth is No. 1"Jurors for the WFA’s Global Marketer of the Year have identified the ability to drive business growth as overwhelmingly their No. 1 criteria for selecting the shortlisted contenders, although a significant number suggested a focus on other areas such as creativity, innovation, DEI and sustainability is essential to deliver on this.
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Global Marketer of the Year
How to become a client of choice
Read more about "How to become a client of choice"What qualities do marketers need to become a must-have client? Our Global Marketer of the Year jury identifies how brands can become the ‘client of choice' for agencies and other partners.
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Global Marketer of the YearMarketing capabilities
The new marketer skillset
Read more about "The new marketer skillset"What skills will the very best marketers need to be future-fit? We asked our expert jury for the Global Marketer of the Year for their recommendations on where brand leaders should focus.
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Global Marketer of the YearWFA names expert jury for 2024 Global Marketer of the Year
Read more about "WFA names expert jury for 2024 Global Marketer of the Year"Leading marketers from Diageo, First Bank of Nigeria, Globant, IBM, Infosys, Nissan, Santander and TATA join panel.
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Global Marketer of the YearAude Gandon, Global Marketer of 2023 nominee: “Sports can be a fantastic teacher for children”
Read more about "Aude Gandon, Global Marketer of 2023 nominee: “Sports can be a fantastic teacher for children”"Aude Gandon, Global Chief Marketing Officer at Nestlé, is one of the five global marketers shortlisted for the WFA Global Marketer of the Year award. Aude talks to us about 2023: creative transformation across 188 markets, net zero commitments, B-Corp and marketing ROI. In partnership with The Drum.
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Global Marketer of the YearMorgan Flatley, Global Marketer of 2023 nominee: “Marketing is very central to our corporate strategy"
Read more about "Morgan Flatley, Global Marketer of 2023 nominee: “Marketing is very central to our corporate strategy""Morgan Flatley, Global Chief Marketing Officer & Head of New Business Ventures at McDonald's, is one of the five global marketers shortlisted for the WFA Global Marketer of the Year award. Morgan talks to us about 2023: lifting and shifting creativity & innovation, Grimace, raising your arches and driving business results through great marketing. In partnership with The Drum.
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Global Marketer of the YearAsmita Dubey, Global Marketer of 2023 nominee: “Augmented marketing is a meeting ground for the left and right brain"
Read more about "Asmita Dubey, Global Marketer of 2023 nominee: “Augmented marketing is a meeting ground for the left and right brain""Asmita Dubey, Chief Digital & Marketing Officer at L’Oréal, is one of the five global marketers shortlisted for the WFA Global Marketer of Year award. Asmita talks to us about 2023: beauty tech, beauty seekers and augmented marketing. In partnership with The Drum.
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Global Marketer of the YearMarcel Marcondes, Global Marketer of 2023 nominee: “Finding creative ways to solve business & consumer problems generates effectiveness"
Read more about "Marcel Marcondes, Global Marketer of 2023 nominee: “Finding creative ways to solve business & consumer problems generates effectiveness""Marcel Marcondes, Global Chief Marketing Officer at AB InBev, is one of the five global marketers shortlisted for the WFA Global Marketer of the Year award. Marcel talks to us about 2023: creative transformation, the impact of a global campaign in 70 markets in 48 hours and the importance of humility. In partnership with The Drum.
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Global Marketer of the YearLisa McKnight, Global Marketer of 2023 nominee: “We really painted the world pink"
Read more about "Lisa McKnight, Global Marketer of 2023 nominee: “We really painted the world pink""Lisa McKnight, EVP, Chief Brand Officer at Mattel, is one of the five global marketers shortlisted for the WFA Global Marketer of the Year award. Lisa talks to us about 2023: toys made from ocean-bound plastic, girl empowerment and, of course, Barbie. In partnership with The Drum.
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Global Marketer of the YearWFA reveals shortlist for Global Marketer of the Year 2023
Read more about "WFA reveals shortlist for Global Marketer of the Year 2023"Expert jury selects top global marketing leaders from AB InBev, L’Oréal, Mattel, McDonald’s and Nestlé. Voting is now open until end of January 2024, with the winner to be announced in February in partnership with The Drum.
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Global Marketer of the YearThe most exciting thing about marketing right now…
Read more about "The most exciting thing about marketing right now…"With the call for nominations closed, we checked in with members of our Global Marketer of the Year jury on what excites them most about marketing as a discipline today.
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Global Marketer of the YearTop priorities for Global Marketer of the Year nominees
Read more about "Top priorities for Global Marketer of the Year nominees"With nominations for WFA Global Marketer of the Year 2023 open until October 11, members of the expert jury were asked to share their views on what Global Marketer of the Year nominees should focus on to drive their businesses and the industry forward.
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Global Marketer of the YearIt’s the economy…
Read more about "It’s the economy…"Marketers are grappling with difficult questions as much of the world faces an economic slowdown. Do they cut back on their marketing spend? Do they switch more spend to digital platforms? And do they focus more on short term results than long-term brand work?
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Global Marketer of the Year
The missing conversation
Read more about "The missing conversation"Agencies are a vital part of any effective marketing organisation, but all too often the right questions aren’t always asked in these partnerships. We checked with the members of our WFA’s Global Marketer of the Year jury what questions really need to be asked to ensure that both parties work together smoothly and to mutual benefit.
