Posts about Media cost control

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

RSS Feed
  1. Global media inflation stabilises at 4%, WFA Outlook
    Benchmark
    Media & analytics

    Global media inflation stabilises at 4%, WFA Outlook

    WFA

    Steady price growth hides sharper contrasts between regions and markets

    Broadcaster video-on-demand tops inflation charts as CTV stays flat

    Read more about "Global media inflation stabilises at 4%, WFA Outlook"
  2. Media budgets are on the rise, finds WFA and Ebiquity annual research
    BenchmarkReport

    Media budgets are on the rise, finds WFA and Ebiquity annual research

    Matt Green

    Neither global economies nor politics today are in a particularly stable position. But big brands are expecting to increase their budgets. A new WFA and Ebiquity study says that 60% of company representatives will increase their global media budgets in 2024 - with 14% saying they will make a significant increase, year on year.

    Read more about "Media budgets are on the rise, finds WFA and Ebiquity annual research"
  3. Media Contract Guidance for Advertisers: Global Best Practice
    Guides & templates

    Media Contract Guidance for Advertisers: Global Best Practice

    WFA

    WFA's suite of media contract guidance and best practice, created in partnership with FirmDecisions.

    Read more about "Media Contract Guidance for Advertisers: Global Best Practice"
  4. Media Contract Guidance for Advertisers: Focus on China
    Guides & templates

    Media Contract Guidance for Advertisers: Focus on China

    WFA

    The ‘Media Contract Guidance for Advertisers: Focus on China' empowers advertisers in China to navigate unique transparency challenges.

    Read more about "Media Contract Guidance for Advertisers: Focus on China"
  5. Media Forum China Meeting Overview (May 2021)
    Event reports

    Media Forum China Meeting Overview (May 2021)

    WFA

    Overview of the Media Forum held on 20 May, 2021.

    Read more about "Media Forum China Meeting Overview (May 2021)"
  6. Benchmark: Global Budget setting & use of working/non-working ratios
    Benchmark
    Marketing structure

    Benchmark: Global Budget setting & use of working/non-working ratios

    WFA

    Member benchmark on enterprise marketing budgets and the use of 'working' vs 'non-working' spend ratios.

    Read more about "Benchmark: Global Budget setting & use of working/non-working ratios"
  7. Webinar+: Crisis clinic - Managing your media in the Covid epidemic
    Video
    Marketing strategyMarketing operationsMarketing strategy

    Webinar+: Crisis clinic - Managing your media in the Covid epidemic

    WFA, DigitalDecisions, Ebiquity

    This interactive webinar and clinic with WFA, Digital Decisions and Ebiquity offers the chance to to hear how consultants are expecting the media markets to evolve, and how you can respond.

    Read more about "Webinar+: Crisis clinic - Managing your media in the Covid epidemic"
  8. Benchmark: OTT Media Buying Practices (APAC)
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark: OTT Media Buying Practices (APAC)

    WFA

    This WFA member benchmark of various OTT Media buying practises by WFA members.

    Read more about "Benchmark: OTT Media Buying Practices (APAC)"
  9. Survey: Media Planning & Buying Management Tools
    Benchmark
    Marketing procurementMarketing operationsMarketing procurement

    Survey: Media Planning & Buying Management Tools

    WFA

    A WFA member reached out to us with the aim to understand what Media Planning & Buying Management Tools would be recommended by our network. This benchmark report includes the consolidated feedback from 19 respondents.

    Read more about "Survey: Media Planning & Buying Management Tools"
  10. Benchmark on sourcing post-production
    Benchmark
    Marketing procurementMarketing structureMarketing procurement

    Benchmark on sourcing post-production

    WFA

     WFA member bechmark. For additional details, please log in.

    Read more about "Benchmark on sourcing post-production"
  11. TV and online video costs to rise considerably, forecasts show
    Benchmark
    Trends & forecastsMedia & analyticsMarketing strategyMarketing strategy

    TV and online video costs to rise considerably, forecasts show

    WFA

    WFA Outlook 2019 provides media costs forecasts for 50 markets across seven offline and online media

    Read more about "TV and online video costs to rise considerably, forecasts show"
  12. Media cost inflation & deflation forecasts 2019
    BenchmarkReport
    Trends & forecastsMedia & analytics

    Media cost inflation & deflation forecasts 2019

    WFA

    Aggregated media cost forecasts for 2019 from media agencies and auditors, across a range of media channels (TV, Print, Radio, Online, Outdoor).

    Read more about "Media cost inflation & deflation forecasts 2019"
  13. Media Forum Meeting Overview (April 2018, New York)
    Event reports

    Media Forum Meeting Overview (April 2018, New York)

    WFA

     Overview of the Media Forum held in April 2018 in New York City.

    Read more about "Media Forum Meeting Overview (April 2018, New York)"
  14. Benchmark on Scatter vs Upfront: US TV Market
    Benchmark
    Marketing procurementMarketing operationsMarketing procurement

    Benchmark on Scatter vs Upfront: US TV Market

    WFA

    WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on Scatter vs Upfront: US TV Market"
  15. Survey results on calculating programmatic savings
    Benchmark
    Ad techMarketing procurementMarketing procurement

    Survey results on calculating programmatic savings

    WFA

    Survey on how to calculate savings within programmatic media buying, covering contracts, the measurement of programmatic pricing and different trading models.

    Read more about "Survey results on calculating programmatic savings"
  16. Benchmark on media budget setting
    Benchmark
    Marketing procurementMarketing strategyMarketing procurementMarketing strategy

    Benchmark on media budget setting

    WFA

    Benchmark to identify the most common processes for setting the optimal media spend/budget level, across markets and brands.

    Read more about "Benchmark on media budget setting"