Benchmark on media budget setting

Benchmark on media budget setting

1 minute read

Benchmark to identify the most common processes for setting the optimal media spend/budget level, across markets and brands.

Article details

  • Author:WFA

    WFA

Benchmark
16 April 2015

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Associated topics

Tags: Marketing procurementMarketing strategyBenchmarkMediaMedia cost controlMedia ForumMarketing strategyMarketing procurementMarketing strategyChannels

Article details

  • Author:WFA

    WFA

Benchmark
16 April 2015

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