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RVD’s Ahmet Pura appointed first president of new TÜREK Union
Read more about "RVD’s Ahmet Pura appointed first president of new TÜREK Union"Turkish-led initiative aims to strengthen marketing and media ties across the Turkic World
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President's AwardsWFA President’s Awards recognise five key industry initiatives in 2025
Read more about "WFA President’s Awards recognise five key industry initiatives in 2025"Industry associations from the Netherlands, Italy, Sweden and the US all recognised with a special award for France and the UK.
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Global Marketer WeekAllwyn Chief Brand Officer David Wheldon named as new WFA President
Read more about "Allwyn Chief Brand Officer David Wheldon named as new WFA President"Ferrero’s Chief Institutional Affairs and Corporate Communications Officer, Phil Myers, takes over as Deputy President. Senior executives from First Bank of Nigeria, Kenvue and Nissan join CMOs from Cathay Pacific, Etihad, Nestlé, Nissan, PepsiCo and L’Oréal on WFA leadership team.
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Eight new members join WFA
Read more about "Eight new members join WFA"A raft of new corporate members has signed up to join WFA, taking total membership to more than 150 and reflecting the strong value that the organisation provides to marketers.
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Global Marketer of the YearAB InBev CMO wins Global Marketer of the Year
Read more about "AB InBev CMO wins Global Marketer of the Year"Marcel Marcondes, Global Chief Marketing Officer, AB InBev has won the 2024 WFA Global Marketer of the Year, WFA’s annual celebration of great marketing leadership, organised in partnership with The Drum. Marcondes was one of five shortlisted candidates and topped the combined public and expert jury vote.
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ANA’s 2024 programmatic benchmark study: progress but challenges remain
Read more about "ANA’s 2024 programmatic benchmark study: progress but challenges remain"Study results reveal improvements in programmatic ad efficiency and transparency, but highlights the ongoing challenge of ensuring more ad spend reaches consumers
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Marketing effectivenessAPAN brings Effie Awards to Portugal
Read more about "APAN brings Effie Awards to Portugal"APAN's annual effectiveness awards will be, starting this year, organised under the Effie umbrella
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German association publishes annual trend barometer
Read more about "German association publishes annual trend barometer"Advertisers anticipate growth in 2025 amid economic challenges
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Advertising & policyAustralian association launches new environmental claims code
Read more about "Australian association launches new environmental claims code"From 1 March, Australian advertisers will have to back up environmental claims with clear evidence
