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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed voluntarily by WFA member input and developed in close cooperation with some of the best experts from across the industry.

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  1.    L’Oréal, Kraft Heinz and Mastercard join Seth Godin on the Global Marketer Week conference stage
    Global Marketer Week

    L’Oréal, Kraft Heinz and Mastercard join Seth Godin on the Global Marketer Week conference stage

    WFA and the Belgian Advertiser Association, UBA, have announced new speakers for the WFA x UBA Conference, which will form the centrepiece of Global Marketer Week 2025.

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  2.    WFA reveals CMO shortlist for Global Marketer of the Year 2024
    Global Marketer of the YearCMO

    WFA reveals CMO shortlist for Global Marketer of the Year 2024

    Expert jury selects global marketing leaders from AB InBev, DoorDash, Kraft Heinz, The Walt Disney Company and Cisco as finalists. Voting is now open until 20 January 2025, with the winner announced later that month in partnership with The Drum.

    Read more about "WFA reveals CMO shortlist for Global Marketer of the Year 2024"
  3.    Aruna Ravichandran, Webex by Cisco: Meet the 2024 Global Marketer of the Year Finalists
    Global Marketer of the YearCMO

    Aruna Ravichandran, Webex by Cisco: Meet the 2024 Global Marketer of the Year Finalists

    The five finalists for WFA’s 2024 Global Marketer of the Year award, celebrating the work of global marketing leaders from some of the world’s biggest companies, have been announced. Voting is now open until 20 January 2025 at https://www.globalmarketeroftheyear.com, with the winner announced later that month in partnership with The Drum.

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  4.    Marcel Marcondes, AB InBev: Meet the 2024 Global Marketer of the Year Finalists
    Global Marketer of the YearCMO

    Marcel Marcondes, AB InBev: Meet the 2024 Global Marketer of the Year Finalists

    The five finalists for WFA’s 2024 Global Marketer of the Year award, celebrating the work of global marketing leaders from some of the world’s biggest companies, have been announced. Voting is now open until 20 January 2025 at https://www.globalmarketeroftheyear.com, with the winner announced later that month in partnership with The Drum.

    Read more about "Marcel Marcondes, AB InBev: Meet the 2024 Global Marketer of the Year Finalists"
  5.    Diana Frost, The Kraft Heinz Company: Meet the 2024 Global Marketer of the Year Finalists
    Global Marketer of the YearCMO

    Diana Frost, The Kraft Heinz Company: Meet the 2024 Global Marketer of the Year Finalists

    The five finalists for WFA’s 2024 Global Marketer of the Year award, celebrating the work of global marketing leaders from some of the world’s biggest companies, have been announced. Voting is now open until 20 January 2025 at https://www.globalmarketeroftheyear.com, with the winner announced later that month in partnership with The Drum.

    Read more about "Diana Frost, The Kraft Heinz Company: Meet the 2024 Global Marketer of the Year Finalists"
  6.    Asad Ayaz, The Walt Disney Company: Meet the 2024 Global Marketer of the Year Finalists
    Global Marketer of the YearCMO

    Asad Ayaz, The Walt Disney Company: Meet the 2024 Global Marketer of the Year Finalists

    The five finalists for WFA’s 2024 Global Marketer of the Year award, celebrating the work of global marketing leaders from some of the world’s biggest companies, have been announced. Voting is now open until 20 January 2025 at https://www.globalmarketeroftheyear.com, with the winner announced later that month in partnership with The Drum.

    Read more about "Asad Ayaz, The Walt Disney Company: Meet the 2024 Global Marketer of the Year Finalists"
  7.    Kofi Amoo-Gottfried, DoorDash: Meet the 2024 Global Marketer of the Year Finalists
    Global Marketer of the YearCMO

    Kofi Amoo-Gottfried, DoorDash: Meet the 2024 Global Marketer of the Year Finalists

    The five finalists for WFA’s 2024 Global Marketer of the Year award, celebrating the work of global marketing leaders from some of the world’s biggest companies, have been announced. Voting is now open until 20 January 2025 at https://www.globalmarketeroftheyear.com, with the winner announced later that month in partnership with The Drum.

    Read more about "Kofi Amoo-Gottfried, DoorDash: Meet the 2024 Global Marketer of the Year Finalists"
  8.    Alcohol marketing: We must demonstrate how the marketing industry can be a partner for positive change

    Alcohol marketing: We must demonstrate how the marketing industry can be a partner for positive change

    Marketers have made progress in highlighting their role in achieving UN goals but the stakes are rising. Unless we intensify these efforts, we risk bans, comprehensive restrictions and exclusion, says Alexandre Boyer, Policy Manager at WFA.

    Read more about "Alcohol marketing: We must demonstrate how the marketing industry can be a partner for positive change"
  9.    In case you missed it… Powerful WFA content from Q3: media planning tools, insights in AI and marketing updates from APAC & LATAM
    Agency managementAI

    In case you missed it… Powerful WFA content from Q3: media planning tools, insights in AI and marketing updates from APAC & LATAM

    We are constantly working with our members to share best practice and smart ways for marketing to make a bigger impact. Here are some of our highlights from our third quarter that you might have missed:

    Read more about "In case you missed it… Powerful WFA content from Q3: media planning tools, insights in AI and marketing updates from APAC & LATAM"

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