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Japanese association releases guidelines for production contracts
Read more about "Japanese association releases guidelines for production contracts"JAA working group aims to improve industry work culture
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Australian advertisers launch advertising sentiment index
Read more about "Australian advertisers launch advertising sentiment index"AANA Index aims to measure people’s perceptions of advertising
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Finnish association welcomes new chairman
Read more about "Finnish association welcomes new chairman"Antti Korpiniemi is the new chairman of ML
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Israel association appoints deputy CEO
Read more about "Israel association appoints deputy CEO"Sigalit Horn Galperin is the new deputy CEO of IMA
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Digital policyMarketing strategyMarketing strategyWFA Manifesto for Online Data Transparency
Read more about "WFA Manifesto for Online Data Transparency"We recognise that as brand owners it’s vital that we get it right when it comes to people’s data.
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Digital policyMarketing strategyMarketing strategyWFA calls on brands to embrace culture of data transparency
Read more about "WFA calls on brands to embrace culture of data transparency"WFA Manifesto calls on brands to adopt mindset of ‘people-first’ over ‘data first’ around the world when processing people’s data
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Global viewability improves for video but display lags
Read more about "Global viewability improves for video but display lags"First global metrics for viewability based on data from seven verification companies
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WFA's position on Facebook / Cambridge Analytica revelations
Read more about "WFA's position on Facebook / Cambridge Analytica revelations""They remain very much our partners, our destinies remain intertwined, their success can be brands’ success too – also we have to work through our problems together."
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1,700 attend African Digital Summit in Casablanca
Read more about "1,700 attend African Digital Summit in Casablanca"GAM launches platform to promote digital in Africa
