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News

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed voluntarily by WFA member input and developed in close cooperation with some of the best experts from across the industry.

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  1.    British advertisers launch digital viewability standard

    British advertisers launch digital viewability standard

    The announcement was made at ISBA’s annual conference

    Read more about "British advertisers launch digital viewability standard"
  2.    Philippine association welcomes new president

    Philippine association welcomes new president

    Anna Legarda-Locsin is the new president of PANA

    Read more about "Philippine association welcomes new president"
  3.    Norway celebrates marketing success stories

    Norway celebrates marketing success stories

    ANFO awards Grand Prix for business growth

    Read more about "Norway celebrates marketing success stories"
  4.    Belgian advertisers launch transparency charter on GDPR

    Belgian advertisers launch transparency charter on GDPR

    UBA sets up GDPR line for first-line advice

    Read more about "Belgian advertisers launch transparency charter on GDPR"
  5.    Major multinationals go beyond auditing as independent advisor role evolves

    Major multinationals go beyond auditing as independent advisor role evolves

    Advisors now helping to set long-term strategy for media management, evolve marketing organisations, hire agencies and people as well as setting KPIs

    Read more about "Major multinationals go beyond auditing as independent advisor role evolves"
  6. Global Marketer Week

    WFA announces first speakers for Global Marketer Week

    Nissan, Panasonic and Samsung to speak as annual showcase for global marketers heads to Japan

    Read more about "WFA announces first speakers for Global Marketer Week"
  7.    Turkish ad industry launches platform to fight ad fraud

    Turkish ad industry launches platform to fight ad fraud

    RVD joins forces with IAB and the Association of Advertising Agencies

    Read more about "Turkish ad industry launches platform to fight ad fraud"
  8.    French advertisers launch responsible marketing commitments

    French advertisers launch responsible marketing commitments

    UDA launches first flagship initiative under new strategic plan

    Read more about "French advertisers launch responsible marketing commitments"
  9.    Swedish ad industry launches podcast measurement standards

    Swedish ad industry launches podcast measurement standards

    SA creates podcast index

    Read more about "Swedish ad industry launches podcast measurement standards"

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