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Exploring the global marketing organisation of the future

The Integration Forum in Lisbon will discuss the changes needed for brands to remain relevant to consumers

/ Introduction

Global brand owners increasingly understand the need to be able to adapt and evolve to reflect their customers’ changing needs and habits.

Our Integration Forum on 27 March in Lisbon will hear from some of our leading CMOs on the challenges they’ve faced in relation to evolving their global marketing organisations and partnerships.

Three global leaders will provide stimulus for the day by sharing on their own organisations’ journeys towards ‘better marketing’. Each will focus on one specific area, highlighting their top three learnings from this experience as well as the biggest leadership challenge they faced. From creating an optimised marketing organisation internally, to becoming a better partner for your agencies, and finally to driving profitable growth through purpose.

Building on this session, we will explore collectively these journeys to define solutions to the biggest common challenges identified.

Raja Rajamannar, Chief Marketing and Communications Officer, Mastercard, and Syl Saller, Chief Marketing and Innovation Officer, Diageo, will be among the CMOs who will be sharing their experience during the event.

The Integration Forum is a client-only event for senior marketers, and part of WFA’s Global Marketer Week 2019. Click here to see the week overview and the details of our other marketing events.

Contact us

For more information or questions, please contact Julia Kraft
at j.kraft@wfanet.org.