In-House Forum

WFA In-House Forum

WFA In-House Forum helps senior global marketing professionals navigate the process of in-housing for their organisations.

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Following the growing trend of in-housing creative services, WFA's In-House Forum covers topics ranging from agile ways of working, measuring performance and success of your in-house agency to attracting talent and the adoption of innovative technologies. Value is delivered through research and reports, physical and remote forums, and online tools and benchmarking services.

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Key resources

Global Trends in Agency In-Housing 2023

Global Trends in Agency In-Housing 2023

This research by WFA and The Observatory suggests in-housing is set for continued growth.
See more
In-House agency webinar

In-House agency webinar

Watch this In-House webinar about agency trends and challenges, hosted by WFA.
Watch here

Upcoming Forum events

There are no meetings published at the moment. Please check back later!

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    In-House Forum Meeting Overview (Jan 2025)

    Overview of the In-House forum held remotely on 23rd January 2025

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  2. In-House Forum names new chair from Unilever
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    Shannon Kalkstein, Global Head of U-Studio and UniAdapt at Unilever, has been named as the new chair of the WFA’s In-House Forum.

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  3. Spotlight: Housekeeping: In-house agency trends and challenges
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    Spotlight: Housekeeping: In-house agency trends and challenges

    WFA webinar on in-house agency trends and challenges

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  4. In-housing set for rapid and continued growth at major multinationals
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    In-housing set for rapid and continued growth at major multinationals

    According to a recent survey conducted by WFA and The Observatory International, 66% of brands now have in-house agencies, with 21% actively considering one. According to that same survey, 70% already have strategic capabilities in-house and many plan to shift new tasks from external agencies over the next three years.

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  5. In-House Forum Meeting Overview (Oct 2023)
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    In-House Forum Meeting Overview (Oct 2023)

    Meeting overview from WFA’s In-House Forum meeting held remotely on 31 Oct 2023 addressing creative in-housing and agency talent

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  6. Digital In-Housing Benchmark - An Agency POV (Second Instalment)
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