Media Forum

WFA Media Forum

WFA Media Forum brings together global media leads to share insight and drive actions on their priority issues.

Join the Forum

The global media market  has never been so complex. Planning, strategy and channel selection; routes-to-market; internal and external capability; media measurement, verification and evaluation; media auditing and consulting are all changing rapidly.

WFA Media Forum connects professionals from increasingly diverse roles to exchange, learn from each other and find practical solutions to their most pressing challenges. In addition to global media leads, it’s not uncommon to find programmatic and data specialists within this network, as well as those from the procurement side of the business. The connecting tissue is a common interest in paid media – offline and online. Value is delivered through critical research and reports, physical and remote forums and online tools and benchmarking services.

See all Forum resources

Key resources

Upcoming Forum events

  1.   

    More information Register for this meeting

  2. WFA Forum Connect

    Mumbai India

    03 Feb 2026

    Join us for the first edition of Forum Connect in Mumbai, where we will be uniting WFA’s marketing communities around a common goal.

    More information Register for this meeting

  3. WFA Forum Connect Mumbai

    Mumbai India

    03 Feb 2026

    Join us for the first edition of Forum Connect in Mumbai, where we will be uniting WFA’s marketing communities around a common goal.

    More information Register for this meeting

The Media Forum is chaired by Mathias Chaillou, Chief Media Officer, L'Oréal.

Related content

RSS Feed
  1.    Spotlight: Navigating global media demand and pricing trends – 2021, 2022 & beyond

    Spotlight: Navigating global media demand and pricing trends – 2021, 2022 & beyond

    Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends in the second half of 2021 (and beyond to 2022).

    Read more about "Spotlight: Navigating global media demand and pricing trends – 2021, 2022 & beyond"
  2.    Spotlight: Preparing for digital media’s privacy-first future | Episode 1

    Spotlight: Preparing for digital media’s privacy-first future | Episode 1

    The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by advertisers.

    Read more about "Spotlight: Preparing for digital media’s privacy-first future | Episode 1"
  3.    WFA Consultant Directory
    Marketing operations

    WFA Consultant Directory

    A WFA directory of marketing consultant firms, based on member recommendations and market research. Last update: June 2021

    Read more about "WFA Consultant Directory"
  4.    Media Forum China Meeting Overview (May 2021)

    Media Forum China Meeting Overview (May 2021)

    Overview of the Media Forum held on 20 May, 2021.

    Read more about "Media Forum China Meeting Overview (May 2021)"
  5.    ANA seeks probe of ‘industry waste’ in programmatic advertising in the US

    ANA seeks probe of ‘industry waste’ in programmatic advertising in the US

    U.S. advertiser association issues RFP for study on automated ad buying

    Read more about "ANA seeks probe of ‘industry waste’ in programmatic advertising in the US"
  6.    Belgium’s Digital Ad Trust label reaches 63% of Belgians
    Advertising & policy

    Belgium’s Digital Ad Trust label reaches 63% of Belgians

    DAT Belgium's quality label has a national reach of 63% for display and 34% for video

    Read more about "Belgium’s Digital Ad Trust label reaches 63% of Belgians"

Chairperson

  • Mathias Chaillou

    Mathias Chaillou

    Chief Media Officer, L’Oréal

WFA Contacts