WFA Media Forum brings together global media leads to share insight and drive actions on their priority issues.
Join the ForumThe global media market has never been so complex. Planning, strategy and channel selection; routes-to-market; internal and external capability; media measurement, verification and evaluation; media auditing and consulting are all changing rapidly.
WFA Media Forum connects professionals from increasingly diverse roles to exchange, learn from each other and find practical solutions to their most pressing challenges. In addition to global media leads, it’s not uncommon to find programmatic and data specialists within this network, as well as those from the procurement side of the business. The connecting tissue is a common interest in paid media – offline and online. Value is delivered through critical research and reports, physical and remote forums and online tools and benchmarking services.
Join us for the first edition of Forum Connect in Mumbai, where we will be uniting WFA’s marketing communities around a common goal.
Join us for the first edition of Forum Connect in Mumbai, where we will be uniting WFA’s marketing communities around a common goal.
The Media Forum is chaired by Mathias Chaillou, Chief Media Officer, L'Oréal.
In this paper, we discuss the advantages of steering media from the centre, as well as when and if it makes sense to do so.
In this Viewpoint paper, Ebiquity considers all the different domains of media that CMOs need to master to make them work hardest for their brands, both at the level of individual components and as an integrated whole.
These two documents developed by Comvergence provide overviews of the major concluded & ongoing global/multi-country media pitches in 2019.
Cross Media Working Group participants include world’s biggest marketers and markets, tech firms, broadcasters and agency holding groups
Two-day meeting during Advertising Week NY identifies next steps for progress
New initiative certifies websites that commit to responsible advertising practices
Nearly a third of major multinationals in APAC are already investing; Research reveals that more than three quarters plan to invest in the near future.
