Media Forum

WFA Media Forum

WFA Media Forum brings together global media leads to share insight and drive actions on their priority issues.

Join the Forum

The global media market  has never been so complex. Planning, strategy and channel selection; routes-to-market; internal and external capability; media measurement, verification and evaluation; media auditing and consulting are all changing rapidly.

WFA Media Forum connects professionals from increasingly diverse roles to exchange, learn from each other and find practical solutions to their most pressing challenges. In addition to global media leads, it’s not uncommon to find programmatic and data specialists within this network, as well as those from the procurement side of the business. The connecting tissue is a common interest in paid media – offline and online. Value is delivered through critical research and reports, physical and remote forums and online tools and benchmarking services.

See all Forum resources

Key resources

Upcoming Forum events

  1.   

    More information Register for this meeting

  2. WFA Forum Connect

    Mumbai India

    03 Feb 2026

    Join us for the first edition of Forum Connect in Mumbai, where we will be uniting WFA’s marketing communities around a common goal.

    More information Register for this meeting

  3. WFA Forum Connect Mumbai

    Mumbai India

    03 Feb 2026

    Join us for the first edition of Forum Connect in Mumbai, where we will be uniting WFA’s marketing communities around a common goal.

    More information Register for this meeting

The Media Forum is chaired by Mathias Chaillou, Chief Media Officer, L'Oréal.

Related content

RSS Feed
  1.    Media Forum Meeting Overview - Dmexco (September 2018, Cologne)

    Media Forum Meeting Overview - Dmexco (September 2018, Cologne)

     Overview of the Media Forum held on 11 September 2019 in Cologne in conjunction with Dmexco.

    Read more about "Media Forum Meeting Overview - Dmexco (September 2018, Cologne)"
  2.    WFA talks Better Marketing: Platform challenges
    Cannes Lions

    WFA talks Better Marketing: Platform challenges

    At Cannes Lions 2018, global CMOs shared their views on digital platforms: David Wheldon (RBS), Roel de Vries (Nissan), Antonio Lucio (former HP), Keith Weed (Unilever), Syl Saller (Diageo), Jane Wakely (Mars)

    Read more about "WFA talks Better Marketing: Platform challenges"
  3.    Survey on Influencer Marketing
    Agency managementMarketing strategyCMO ForumMarketing capabilitiesMarketing operationsMarketing organisationMarketing strategy

    Survey on Influencer Marketing

    WFA member survey. For additional details, please log in.

    Read more about "Survey on Influencer Marketing"
  4.    DGX meeting overview (June 2018)
    Advertising & policyDigital policyPrivacy & techGDPR

    DGX meeting overview (June 2018)

    Overview of the Digital Governance Exchange (DGX) meeting held on June 28 2018 in New York.

    Read more about "DGX meeting overview (June 2018)"
  5.    Taking the brand safety agenda forward
    Advertising & policy

    Taking the brand safety agenda forward

    WFA signs MoU on Online Advertising and Intellectual Property Rights

    Read more about "Taking the brand safety agenda forward"
  6.    Global Media Charter
    Advertising & policyBrand purposeDigital policyAd techAgency managementBrand reputationGDPRValue of advertising

    Global Media Charter

    The World Federation of Advertisers has published a Global Media Charter, designed to create the conditions for a marketing ecosystem that works better for brands and consumers.

    Read more about "Global Media Charter"

Chairperson

  • Mathias Chaillou

    Mathias Chaillou

    Chief Media Officer, L’Oréal

WFA Contacts