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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed voluntarily by WFA member input and developed in close cooperation with the best experts from across the industry.

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Generative and Agentic AI are coming for media

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  1. 2024 sees growth in WFA membership
    News

    2024 sees growth in WFA membership

    New companies and organisations have signed up to join WFA in 2024.

    Read more about "2024 sees growth in WFA membership"
  2. News

    WFA discontinues GARM

    Today we announce that GARM will discontinue its activities.

    Read more about "WFA discontinues GARM"
  3. Nominations open for WFA Global Marketer of the Year 2024
    NewsPress releases
    Global Marketer of the Year

    Nominations open for WFA Global Marketer of the Year 2024

    WFA has launched its annual search for a global marketing star who best harnesses creativity and innovation to deliver for their…

    Read more about "Nominations open for WFA Global Marketer of the Year 2024"
  4. In-House Forum names new chair from Unilever
    News

    In-House Forum names new chair from Unilever

    Shannon Kalkstein, Global Head of U-Studio and UniAdapt at Unilever, has been named as the new chair of the WFA’s In-House…

    Read more about "In-House Forum names new chair from Unilever"
  5. Press releasesReport
    Sustainability

    GARM & Ad Net Zero announce global framework to measure media's carbon emissions
    Open to WFA members only

    Please note that GARM was discontinued on August 8. See more here.

    The Global Media Sustainability Framework is a…

    Read more about "GARM & Ad Net Zero announce global framework to measure media's carbon emissions"
  6. Setting targets on DEI in production can be a challenge for half of major multinationals
    Press releasesGuides & templatesCase studies
    Inclusive marketing

    Setting targets on DEI in production can be a challenge for half of major multinationals

    New WFA research shows that measurement, targets and identifying diverse suppliers are key barriers to implementing Diversity,…

    Read more about "Setting targets on DEI in production can be a challenge for half of major multinationals"
  7. WFA names new chairs for Insight Forum and National Associations Council
    News
    Media & analytics

    WFA names new chairs for Insight Forum and National Associations Council

    The WFA has appointed a new co-chair for its Insight Forum and a new chair for its National Associations…

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  8. Back to digital basics with WFA
    NewsVideo
    Digital media transformation

    Back to digital basics with WFA

    Knowledge Spotlights is a series of new courses on key digital marketing topics, designed to help WFA members succeed and boost the…

    Read more about "Back to digital basics with WFA"
  9. WFA President’s Awards recognise six key industry initiatives around the world
    News
    Global Marketer WeekPresident's Awards

    WFA President’s Awards recognise six key industry initiatives around the world

    Industry associations from France, the Netherlands, Nigeria, Sweden, the UK and the US all recognised for actions that help drive…

    Read more about "WFA President’s Awards recognise six key industry initiatives around the world"