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Advertising & policySustainability
GARM and Ad Net Zero launch world's first guide to sustainable media for advertisers
Read more about "GARM and Ad Net Zero launch world's first guide to sustainable media for advertisers"Please note that GARM was discontinued on August 8. See more here.
Together with Ad Net Zero, GARM launches at the…
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Inclusive marketingWave II of Global DEI Census shows high recognition of industry efforts, but no improvement on inclusion
Read more about "Wave II of Global DEI Census shows high recognition of industry efforts, but no improvement on inclusion"Despite one in two saying things are improving, inclusion scores remain the same as in 2021. The greatest forms of discrimination…
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GARM starts work on Media Sustainability
Read more about "GARM starts work on Media Sustainability"Please note that GARM was discontinued on August 8. See more here.
The WFA’s GARM is creating a new workstream…
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Marketing effectivenessVisa expert joins Insight Forum leadership
Read more about "Visa expert joins Insight Forum leadership"Angelica Beard from Visa will co-chair the WFA’s Insight community alongside Mars’ Sorin Patilinet.
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Global Marketer WeekPresident's AwardsWFA President’s Awards recognise five initiatives around the world
Read more about "WFA President’s Awards recognise five initiatives around the world"Industry Associations from Brazil, France, Norway, UK and USA all recognised for outstanding marketing leadership
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Advertising & policyBrand purposeDigital policyBrand reputationGlobal Marketer WeekInclusive marketingDigital media transformationMarketing operationsBrands say Responsible Marketing Frameworks are more important than ever but coverage of all the key issues remains patchy
Read more about "Brands say Responsible Marketing Frameworks are more important than ever but coverage of all the key issues remains patchy"WFA research finds 88% of large corporates have a Responsible Marketing Framework but they rarely cover all priority areas;…
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Global Marketer WeekMarketing structureMarketing operationsWFA celebrates 70th anniversary with ‘70 in 70’ initiative
Read more about "WFA celebrates 70th anniversary with ‘70 in 70’ initiative"Marketers from Best Buy, Coty, IBM, Kellogg’s, PepsiCo, P&G, Primark, Vodafone, Tata join WFA Executive Committee
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Global Marketer WeekWFA issues new rallying cry for fairer, safer, more transparent and more sustainable media ecosystem for global advertisers, with publication of Global Media Charter 3.0
Read more about "WFA issues new rallying cry for fairer, safer, more transparent and more sustainable media ecosystem for global advertisers, with publication of Global Media Charter 3.0"Charter 3.0 builds on progress made in areas of brand safety and measurement and identifies five priority areas covering…
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Advertising & policyBrand purposeBrand reputationGlobal Marketer WeekSustainabilityMarketing operationsWFA launches Sustainable Marketing 2030 to close the gap between intent and action
Read more about "WFA launches Sustainable Marketing 2030 to close the gap between intent and action"Fewer than half of marketing departments have taken the lead in their sustainability journeys but the will to transform has…
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Ukraine media market showing surprising resilience
Read more about "Ukraine media market showing surprising resilience"Ukraine’s media market has proved as resilient as the country’s citizens, according to a “one year on”…
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Advertising & policyInclusive marketingGlobal DEI Census extended until 30 April
Marketing professionals can share their workplace experiences until 30 April
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Advertising & policyCreativityGlobal Marketer WeekDigital media transformationMarketing operationsNew speakers announced at WFA Global Marketer Week in Istanbul
Read more about "New speakers announced at WFA Global Marketer Week in Istanbul"The WFA has unveiled a raft of new speakers for Global Marketer Week at the end of April, including five new names for the Global…
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WFA names first-ever co-chairs for Planet Pledge
Read more about "WFA names first-ever co-chairs for Planet Pledge"Asahi and Mars leaders will lead efforts to boost action and knowledge of sustainability within marketing organisations around the…
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Advertising & policyInclusive marketingGlobal marketing industry launches 2023 DEI Census
Read more about "Global marketing industry launches 2023 DEI Census"Marketing professionals to share their workplace experiences by filling in anonymous,…
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Global Marketer WeekWFA unveils new speakers for Global Marketer Week 2023
Read more about "WFA unveils new speakers for Global Marketer Week 2023"New speakers include leaders from Reckitt, Unilever, The Brandtech Group and Scope3