- Responsible Advertising and Children Brussels 2019.09.18 WFA offices
- CMO Luncheon Singapore Singapore 2019.09.18 Singapore
- Integration Forum New York New York 2019.09.25 New York
Discounted tickets for WFA members/ The event
ProcureCon Marketing is an annual conference for marketing procurement decision makers from Europe’s top marketing spenders. The event will gather 200+ of the world’s most dynamic marketing procurement leaders to help you make smart marketing investments and increase the value of your function. It’s three days of insightful content, enabling you to drive greater marketing spend value and to benchmark your people, processes and technology with those leading the way.
Take a look at the conference agenda here: https://bit.ly/2TFBJQF
Laura Forcetti, Global Marketing Sourcing Manager at WFA, will lead the panel “Positioning Marketing Procurement as change agents and value drivers – How can WFA’s Project Spring* inspire you to redefine your value proposition and push boundaries?” in the morning of June 11th. Hear from:
In the afternoon of June 11th, Barry Byrne, Senior Global Procurement Director, Sales & Marketing at adidas and co-chair of the Global Sourcing Board, will co-lead a workshop on Project Spring with Laura Forcetti.
WFA members get a 20% discount on tickets. Use the code PCMFRIENDS to get up to 20% discount** off the full ticket price when your book your place online today: https://bit.ly/2GpC9Xg
For more information on Procurecon Marketing, visit the event website at procureconmarketing.wbresearch.com.
*WFA’s Project Spring global initiative is designed to evolve the perception of marketing sourcing performance, highlighting its value contribution to the business. The discussion will seek to support our marketing procurement experts along this journey as they move from a historical focus on cost and savings, towards strategic and sustainable contribution to brand and business growth.
**Discount is subject to availability. Secure your place early to receive the best discount.
For more information or questions, please contact Laura Forcetti
WFA is the only global organization representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of global marketing communications spend.Become a member