ProcureCon Marketing 2019

External event

Discounted tickets for WFA members

/ The event

ProcureCon Marketing is an annual conference for marketing procurement decision makers from Europe’s top marketing spenders. The event will gather 200+ of the world’s most dynamic marketing procurement leaders to help you make smart marketing investments and increase the value of your function. It’s three days of insightful content, enabling you to drive greater marketing spend value and to benchmark your people, processes and technology with those leading the way.

Take a look at the conference agenda here:

Laura Forcetti, Global Marketing Sourcing Manager at WFA, will lead the panel “Positioning Marketing Procurement as change agents and value drivers – How can WFA’s Project Spring* inspire you to redefine your value proposition and push boundaries?” in the morning of June 11th. Hear from:

  • Jose Gonzalo Bisquerra Mora, VP Marketing & Sales Global Procurement, GSK
  • Tracy Allery, Associate Director, Global Procurement, Agencies & Marketing Excellence, Mondelēz and co-chair of WFA’s Global Sourcing Board
  • James Taylor, Head of Marketing Procurement, Diageo

In the afternoon of June 11th, Barry Byrne, Senior Global Procurement Director, Sales & Marketing at adidas and co-chair of the Global Sourcing Board, will co-lead a workshop on Project Spring with Laura Forcetti.

WFA members get a 20% discount on tickets. Use the code PCMFRIENDS to get up to 20% discount** off the full ticket price when your book your place online today: 

For more information on Procurecon Marketing, visit the event website at


*WFA’s Project Spring global initiative is designed to evolve the perception of marketing sourcing performance, highlighting its value contribution to the business. The discussion will seek to support our marketing procurement experts along this journey as they move from a historical focus on cost and savings, towards strategic and sustainable contribution to brand and business growth.

**Discount is subject to availability. Secure your place early to receive the best discount.

Contact us

For more information or questions, please contact Laura Forcetti