Venezuelan awards judged by neuromarketing

The Association of Venezuelan Advertisers (ANDA Venezuela) recently concluded the 58th edition of its ANDA Awards that reward the best in advertising and advertising talent in the country.

This year's innovation was the implementation of real-time interactive voting. A total of 142 awards were handed out in 43 different categories. Of the hundreds of entries, Nestlé Venezuela was named Advertiser of the Year and Publicis Venezuela as Agency of the Year.

Using neuromarketing research among a group of 50 consumers, which measured the levels of empathy and motivation when watching TV commercials, local bank Banesco was named the winner of the Consumer Award for their campaign "Cheque Cheque".

You can find the full list of winners here.

For more information, visit the event page or contact ANDA Venezuela.