Australian association releases media transparency guidelines

The Australian Association of National Advertisers (AANA) released two documents to help advertisers achieve greater transparency over the return of their media investment.

The AANA Media Contract Template serves to provide advertisers with a starting point when dealing with media buying and contract negotiations. It was adapted for the Australian market from the template originally created by the Association of National Advertisers (ANA) in the US.

The AANA Media Contract Guidance Notes, on the other hand, is composed of a detailed list of considerations and questions that should be addressed in media contracts, including the disclosure of agency and third-party revenues.

You can download a copy of the AANA's Media Contract template and guidance notes here.

For more information, contact the AANA.