Chilean association forms digital marketing circle

The National Association of Chilean Advertisers (ANDA) has launched the Digital Marketing Circle, a platform for knowledge exchange, dialogue, collaboration and best practices in digital marketing.



Aside from being a meeting platform for different stakeholders of Chile’s digital industry, the ANDA initiative aims to be the national reference for everything related to digital marketing.

"Our main objective is to help businesses and digital marketing professionals, especially when it comes to digital transformation. It is no longer about doing digital marketing but about doing marketing in a digital world”, explained Eduardo Pooley, appointed president of the Circle and Corporate and Digital Marketing Manager of Banco BCI.

Launched earlier this year, members of ANDA's Digital Marketing Circle will focus on key topics such as metrics, transparency, talent and client-agency relationships.

For more information, please contact ANDA.