Planet Pledge Leaders' Forum: Poll results

Key findings: 

• Things marketers can do to be part of the solution (internal)
  • Make the sustainability agenda top of mind within your organisation
  • Emphasis on a more sustainable portfolio and the role of each brand
  • Seek new partners and inspire existing ones by changing the brief
  • Promote sustainability along the value chain, amongst agencies, production...
  • Guide and educate your colleagues and partners
• Things marketers can do to be part of the solution (external)
  • Communicate to raise awareness of sustainability challenges and drive action
  • Enable behaviour change by making sustainable choices simpler
  • Design and produce more sustainable packaging solutions
  • Avoid greenwash through easily substantiated claims
  • Educate consumers on sustainable characteristics and propose new usage 
• 7 things marketers need to stop
  • Seeing sustainability as a constraint
  • Thinking small: a narrow focus on your category or only for "green" products and services
  • Being "market takers rather than market makers"
  • Treating sustainability as an afterthought or an "advertising thing" (instead of sustainability first)
  • Reckless production e.g long-haul production shoots
  • Greenwash: misleading and disproportionate claims lacking substance or effort to drive change
  • Being passive, thinking it's someone else's job: stop talking start doing
• Scope to do more in bringing our partners with us
• The majority of those with sustainability & marketing capabilities programmes agreed to share their content

Download the attachment below for the detailed report.