Media Forum Meeting Overview, Toronto, May 2024
Overview of the WFA Media Forum meeting, held in Toronto
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WFA’s Media Forum provides peers the opportunity to come together to discuss common industry challenges and progress the industry to the goals set out in the WFA Media Charter, in a ‘no stone unturned’ format under the Chatham House Rule.
During this headline event for the Forum, 62 of media leaders came together to discuss work on key sections of WFA Media Charter: Accountability, Measurement, Responsibility, and Accessibility.
The day featured presentations from PepsiCo, Mastercard, L’Oreal, Diageo and Kenvue; plus additional presentations from our national association members ANA and ISBA, a panel discussion with Nestle, Luxottica and Kimberley Clark, and a platform discussion featuring Meta and Google. The meeting included a workshop for participants to discuss transparency and accountability within the media ecosystem.
For further details please contact Matt Green or Tom Ashby (contact details below) and to access the meeting overview, please download below: