Media Forum, Remote, July 2024
Overview of the WFA Media Forum meeting, held remotely via Zoom
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WFA’s Media Forum provides peers the opportunity to come together to discuss common industry challenges and progress the industry to the goals set out in the WFA Media Charter, in a ‘no stone unturned’ format under the Chatham House Rule.
In this event, 67 media leaders came together to discuss better linking media work with Finance.
The Forum featured two guest presentations, with Liberty Sky Advisors giving teams a real insight into the way Finance teams view media spend.