Media Forum Meeting Overview, October 2024
Overview of the WFA Media Forum meeting, held in person in Paris.
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WFA’s Media Forum provides peers the opportunity to come together to discuss common industry challenges and progress the industry to the goals set out in the WFA Media Charter, in a ‘no stone unturned’ format under the Chatham House Rule.
In this event, 38 media leaders came together to discuss Making the Modern Media Agency Relationship, with a focus on (gen) AI within Media.
The day featured presentations from two WFA members, two guest presentations and two workshops – on strengthening agency relationships and experiences with (gen) AI.
For further details please contact Matt Green or Tom Ashby (contact details below) and to access the meeting overview, please download below:
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