WFA at Grab, Meeting Overview (April 2025)

Welcome to the (Data) Party – AI, insights and how to build stuff that actually works!

AI-nxiety (noun): a rapidly spreading condition affecting CMOs and marketing leaders, characterised by a constant state of mild panic at the thought of keeping up with AI. Symptoms include sudden bursts of confusion when discussing predictive modelling, and an overwhelming desire to hire more data scientists.

 This session offered a unique opportunity for the WFA network to learn, build confidence, and gain inspiration, whether they’re just beginning their AI journey or looking to advance it.

 A total of 64 WFA members attended. It was an invitation-only event, hosted and led by a WFA member, for other WFA members under the Chatham House Rule, and providing the world-class knowledge platform that WFA members are accustomed to from WFA’s CMO Forum and other communities.

 Throughout the session, team members from various departments generously shared their roles and key learnings in transforming Grab into an AI-powered organisation.

 Members can download the overview below.