WFA Media Forum, Forum Connect Singapore (May 2025)

Forum Connect captured the essence of what WFA stands for; combining the inspiration of a brand-owner conference with the world-class knowledge-sharing that’s happens when we bring together members from our global CMO, Media, and Sourcing communities.

In a one-day format that welcomed over 100 participants from across the WFA network, our marketing forums exchanged perspectives on how different functions within organisations can collaborate to tackle some of the biggest challenges facing brand owners in their transformation for growth. Within the Media Forum there was a focus on combining media and creative, on AI within media, and on selection and measurement of impact from influencers.

This was an invitation-only event under the Chatham House rule with 30 client-side media professionals attending.

Members can download the meeting overview here.

 Pictures: https://www.flickr.com/photos/125469870@N06/albums/72177720326103201