Posts about Advertising & policy

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1. 
   Report
   Advertising & policyMedia & analyticsValue of advertising

   Europe research: The economic impact of data-driven advertising (2017)

   This analysis used publicly available data, including Gross Domestic Product (GDP) and employment data. It includes digital…

   Read more about "Europe research: The economic impact of data-driven advertising (2017)"
2. 
   BenchmarkReport
   Advertising & policyDigital policyMedia & analyticsData governancePrivacy & techGDPR

   Survey on privacy and data management - GDPR (2017)

   WFA member survey on how members are evaluating the impact of GDPR on their business.

   Read more about "Survey on privacy and data management - GDPR (2017)"
3. 
   Guides & templates
   Advertising & policyDigital policyData governancePrivacy & techGDPR

   GDPR Guide for Marketers

   This guide, developed with the support of Hunton & Williams LLP, aims to help address this gap by highlighting five key areas of…

   Read more about "GDPR Guide for Marketers"
4. 
   Guides & templates
   Ad fraudAudience measurementAdvertising & policyCross-media measurementMedia & analytics

   European Viewability Measurement Principles

   Created by the EVSG (European Viewability Steering Group - made up of WFA, EACA and IAB Europe), these principles are designed to…

   Read more about "European Viewability Measurement Principles"
5. 
   Video
   Advertising & policyDigital policy

   Webinar: Better Ads Standards, the industry response to adblocking

   In this webinar, the Coalition for Better Ads will present the Better Ads Standards and the Coalition’s journey.

   Read more about "Webinar: Better Ads Standards, the industry response to adblocking"
6. 
   News
   Advertising & policyInclusive marketing

   The Unstereotype Alliance holds inaugural meeting

   The Unstereotype Alliance, co-convened by UN Women and Unilever, met on 22 June for its inaugural meeting during the 2017 Cannes…

   Read more about "The Unstereotype Alliance holds inaugural meeting"
7. 
   Press releases
   Advertising & policyInclusive marketing

   Launch of Unstereotype Alliance set to eradicate outdated stereotypes in advertising

   On 20 June, UN Women in partnership with Unilever and industry leaders including WPP, IPG, facebook, Google, Mars, Microsoft,…

   Read more about "Launch of Unstereotype Alliance set to eradicate outdated stereotypes in advertising"
8. 
   Benchmark
   Ad fraudAudience measurementAdvertising & policyMedia & analyticsPrivacy & tech

   Survey results: Paying for 3rd party verification

    WFA member survey. For additional details, please log in.

   Read more about "Survey results: Paying for 3rd party verification"
9. 
   Benchmark
   Ad fraudAudience measurementProgrammatic & ad techAdvertising & policyCross-media measurementMedia & analytics

   Survey on Media Governance and Guardianship

    WFA member survey. For additional details, please log in.

   Read more about "Survey on Media Governance and Guardianship"
10. 
    Report
    Advertising & policyDigital policyAd techPrivacy & techGDPR

    A marketer's guide to ePrivacy (2017)

    An overview of some of the key elements of the proposed ePrivacy revision.

    Read more about "A marketer's guide to ePrivacy (2017)"
11. 
    Report
    Advertising & policy

    Better Ads Standards (2017)

    The Coalition for Better Ads has released initial Better Ads Standards for desktop and mobile web that reflect consumer advertising…

    Read more about "Better Ads Standards (2017)"
12. 
    Event reports
    Advertising & policyDigital policyPrivacy & tech

    DGX Meeting Overview (February 2017)

    Overview of the Digital Governance Exchange (DGX) meeting held February 2017 in London.

    Read more about "DGX Meeting Overview (February 2017)"