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Survey on Global Ad Server Management
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Benchmark on the use of supply chain financing within marketing, looking at how the extension of payment terms can be mitigated by…
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Survey on China agency rosters
Survey on the way WFA members structure their agency rosters in China vs. elsewhere in the world.
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Report on global media transformation
Client-side media roles are undergoing considerable change in response to the digitisation of media. How prepared are clients are…
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Survey results on Media Agency Remuneration 2016
WFA surveyed members on the the subject of media agency remuneration in Q4 2015.
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Agency managementCMO Forum
Survey results on Marketing in ASEAN
This document was designed as a means to benchmark thoughts and actions in relation to marketing in ASEAN. It contains consolidated,…
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Survey on Media Procurement Excellence
Survey in partnership with ID Comms on best-in-class media procurement: prevalence of Media Leadership Councils, how paid media is…
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Benchmark on Recommended agency fee negotiators in Asia
WFA benchmark conducted for a member looking for recommendations on suppliers for agency fee negotiations in APAC.
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Benchmark on Media rebates & agency remuneration China
A benchmark examining average media rebate levels and agency remuneration levels among clients in China.
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Survey on digital agency management
Survey results on managing digital agency rosters, supply base by spend, sourcing digital agencies, programmatic and technology…
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Agency managementCMO Forum
Benchmark on Pitch fees in South Africa
Benchmark on Pitch fees in South Africa, conducted for a member that was told by the Association for Communication and Advertising…