Posts about Matt Green

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  1.    Benchmark on changes to online ad banner format (to HTML5) and the implications for advertisers
    ChannelsProgrammatic & ad techAd tech

    Benchmark on changes to online ad banner format (to HTML5) and the implications for advertisers

    A benchmark reviewing how brands have handled the changes in ad format requirements to HTML5. 

    Read more about "Benchmark on changes to online ad banner format (to HTML5) and the implications for advertisers"
  2.    Benchmark on the evolution of magazine readership and media buying
    Channels

    Benchmark on the evolution of magazine readership and media buying

    A benchmark to establish how clients use magazines in the digital world, whether the role for print in the media plan is changing,…

    Read more about "Benchmark on the evolution of magazine readership and media buying"
  3.    Survey on data driven marketing (DDM)
    Media & analyticsDigital media transformation

    Survey on data driven marketing (DDM)

    This WFA study aims to provide insight into data being collected and its application by marketers, in pursuit of more effective and…

    Read more about "Survey on data driven marketing (DDM)"
  4.    Survey on Mobile Marketing China: Online to Offline
    Channels

    Survey on Mobile Marketing China: Online to Offline

    The aim of this survey is to provide insight into how marketers are conducting mobile marketing (online-to-offline) in China, to…

    Read more about "Survey on Mobile Marketing China: Online to Offline"
  5.    Marketing in LATAM survey results
    Marketing structure

    Marketing in LATAM survey results

    This document was designed as a means to benchmark thoughts and actions in relation to marketing in LATAM. 

    Read more about "Marketing in LATAM survey results"
  6.    Benchmark on Recommended digital agencies in Philippines
    Agency managementMarketing procurementMarketing procurement

    Benchmark on Recommended digital agencies in Philippines

    WFA benchmark conducted for a member looking for recommended digital agencies in Philippines.

    Read more about "Benchmark on Recommended digital agencies in Philippines"
  7.    Benchmark on digital insight and innovation generation
    Media & analyticsMarketing structure

    Benchmark on digital insight and innovation generation

    A benchmark to investigate: how clients mine digital insights from consumers/customers; how client organisations are structured to…

    Read more about "Benchmark on digital insight and innovation generation"
  8.    Benchmark on media agency on-boarding - key considerations and pitfalls
    Agency managementMarketing strategyMarketing structureMarketing operationsMarketing organisationMarketing strategy

    Benchmark on media agency on-boarding - key considerations and pitfalls

    A short survey to elicit member experiences in regard to on-boarding a new media agency. 

    Read more about "Benchmark on media agency on-boarding - key considerations and pitfalls"
  9.    Survey on digital attribution modelling
    Ad fraudAudience measurementAd tech

    Survey on digital attribution modelling

    Survey to identify whether attribution modelling is conducted, the reasons for doing this, models used and benefits identified.

    Read more about "Survey on digital attribution modelling"
  10.    Benchmark on recommended digital agencies in Japan
    Agency managementMarketing procurementMarketing procurement

    Benchmark on recommended digital agencies in Japan

    WFA benchmark conducted for a member looking for recommendations on digital agencies in Japan.

    Read more about "Benchmark on recommended digital agencies in Japan"
  11.    Benchmark on Recommended digital agencies in South Korea
    Agency managementMarketing procurementMarketing procurement

    Benchmark on Recommended digital agencies in South Korea

    WFA benchmark on recommended digital agencies in South Korea.

    Read more about "Benchmark on Recommended digital agencies in South Korea"
  12.    Webinar on Programmatic Media: Seeing Through the Financial Fog
    Programmatic & ad tech

    Webinar on Programmatic Media: Seeing Through the Financial Fog

    Webinar featuring Andrew Altersohn, CEO of AD/FIN

    Read more about "Webinar on Programmatic Media: Seeing Through the Financial Fog"